Marimekko Oyj
Sector unknown·MEKKO · Nasdaq Helsinki·Fiscal year to 31/12/2025
Exposure profile
Derived from what the company itself writes. Empty directions mean the report doesn't mention themes of that type.
In their own words
Grouped by theme, from the management review in the annual report. A · The company itself is a verbatim quote, B · From the report is without a verified quote.
Retail
End markets
DriverMixed impact: mixed
“The confidence indicator for retail trade also turned positive towards the end of 2025 and continued to improve in January. However, growth in retail sales has remained slow, and demand is sluggish in many areas. Nevertheless, sales expectations for the coming months are positive.”
Annual report 2025A · The company itself
StrategyPositive impact: strengthens
“Store network Omnichannel retail sales, operated by the company itself or its partners, represents the core of Marimekko’s distribution strategy. It is complemented with selected physical and online retailers to gain scale and access to new customers.”
Annual report 2025A · The company itself
StrategyPositive impact: strengthens
“Good store locations that cater to Marimekko’s target audience are essential for the company. The operations and efficiency of the store network are continuously assessed and developed.”
Annual report 2025A · The company itself
StrategyPositive impact: strengthens
“In 2025, a total of 13 Marimekko stores or shop-in-shops, including the first ever flagship store in Paris, as well as 24 pop-up stores were opened. Most of the store openings and pop-up stores were located in Asia. Seven stores closed their doors.”
Annual report 2025A · The company itself
Market
“Growth in retail sales Marimekko’s omnichannel retail sales in 2025 grew in all market areas and increased in total by 4 percent. Wholesale sales were also up in almost all market areas, and grew in total by 5 percent.”
Annual report 2025A · The company itself
Market
“Marimekko’s omnichannel retail sales in 2025 grew in all market areas and increased in total by 4 percent.”
Annual report 2025A · The company itself
Chains in: Consumer spending strengthens
E-commerce
Technology
StrategyPositive impact: strengthens
“Store network Omnichannel retail sales, operated by the company itself or its partners, represents the core of Marimekko’s distribution strategy. It is complemented with selected physical and online retailers to gain scale and access to new customers.”
Annual report 2025A · The company itself
StrategyPositive impact: strengthens
“During the year Marimekko online store in Canada was renewed and Marimekko launched its own online store in New Zealand as well as Frenchand German-language versions of the online store. In December, Marimekko also introduced a new digital channel for its loyal customers, the Marimekko App. Simultaneously, the renewed loyalty program was launched.”
Annual report 2025A · The company itself
Market
“Marimekko’s omnichannel retail sales in 2025 grew in all market areas and increased in total by 4 percent.”
Annual report 2025A · The company itself
Digitalisation
Technology
StrategyPositive impact: strengthens
“During the year Marimekko online store in Canada was renewed and Marimekko launched its own online store in New Zealand as well as Frenchand German-language versions of the online store. In December, Marimekko also introduced a new digital channel for its loyal customers, the Marimekko App. Simultaneously, the renewed loyalty program was launched.”
Annual report 2025A · The company itself
Chains in: Cybersecurity (products and services) strengthens, Public investment and infrastructure strengthens
Chains out: this strengthens IT consulting and public-sector IT
Business cycle and GDP growth
Macro
DriverPositive impact: strengthens
“The world economy is forecasted to grow by 3.3 percent in 2026, driven particularly by emerging economies. Among the major economic regions, growth is weakest in Europe; however, the euro area is still expected to grow by 1.3 percent this year.”
Annual report 2025A · The company itself
Chains out: this strengthens Global trade volumes, strengthens Construction
Consumer spending
Macro
DriverNegative impact: weakens
“Consumers’ estimates concerning the current state of their personal finances were very weak, and Growth in net sales In 2025, Marimekko’s net sales grew by 4 percent and totaled EUR 189.6 million (182.6).”
Annual report 2025A · The company itself
Chains in: Inflation weakens
Chains out: this strengthens Retail, strengthens Hospitality and leisure, strengthens Premium consumers, strengthens Grocery retail and private label
Geopolitical uncertainty
Macro
DriverNegative impact: weakens
“Risks related to economic development are associated especially with the unstable trade policy environment and the rapid changes in transatlantic relations.”
Annual report 2025A · The company itself
Chains out: this strengthens Defence budgets, strengthens Energy security, strengthens Tariffs and trade policy, weakens Global trade volumes, strengthens Sea freight and freight rates, weakens Reconstruction of Ukraine
Labour and wages
Raw materials and inputs
InputNegative impact: weakens
“In 2025, fixed costs grew in particular due to increased personnel expenses, but also due to investments in digital development. Personnel expenses were higher due to general pay increases in different markets and increased personnel costs in the stores supporting retail sales.”
Annual report 2025A · The company itself
Tariffs and trade policy
Macro
DriverNegative impact: weakens
“Risks related to economic development are associated especially with the unstable trade policy environment and the rapid changes in transatlantic relations.”
Annual report 2025A · The company itself
Chains in: Geopolitical uncertainty strengthens
Chains out: this weakens Global trade volumes
Asia and emerging markets
Geography
Geography
“Net sales were boosted especially by the growth of wholesale sales in the Asia-Pacific region and Europe as well as increased retail sales in Scandinavia.”
Annual report 2025A · The company itself
Geography
“In total, net sales in Finland grew by 1 percent and international sales increased by 7 percent with all international market areas growing.”
Annual report 2025A · The company itself
Europe
Geography
Geography
“Net sales were boosted especially by the growth of wholesale sales in the Asia-Pacific region and Europe as well as increased retail sales in Scandinavia.”
Annual report 2025A · The company itself
Geography
“In total, net sales in Finland grew by 1 percent and international sales increased by 7 percent with all international market areas growing.”
Annual report 2025A · The company itself
Nordics
Geography
Geography
“Net sales were boosted especially by the growth of wholesale sales in the Asia-Pacific region and Europe as well as increased retail sales in Scandinavia.”
Annual report 2025A · The company itself
Geography
“In total, net sales in Finland grew by 1 percent and international sales increased by 7 percent with all international market areas growing.”
Annual report 2025A · The company itself
Currency exposure
Macro
DriverNegative impact: weakens
“In addition, unrealized exchange rate differences had a weakening impact on sales margin.”
Annual report 2025A · The company itself
Denmark
Geography
Geography
“In 2025, net sales in Finland amounted to EUR 102.4 million (101.0), despite the operating environment continuing as challenging and, as estimated earlier, non-recurring promotional deliveries in domestic wholesale sales being considerably below the comparable year.”
Annual report 2025A · The company itself
Competitors mentioned in the report
No named competitors in the report.
Financial figures
| Revenue latest fiscal year | 0.19 bn EUR |
| Revenue growth vs. the year before, same method | 3.8 % |
| EBITDA reported by the company | N/A |
| Net debt debt incl. leasing minus cash | N/A |
| Diluted EPS per share | 0.6 EUR |
Source: annual report (ESEF) A. See the report
Criteria
| Profit | ✓ |
| Growing | ✓ |
| Healthy balance sheet | N/A |
Only the criteria that can be computed from financial statements on this page. The remaining criteria (such as price and dividend) need a share price and are in the analysis.
Figures are in the report's currency (EUR), not converted to DKK. Quotes are shown as the company's own words in the report's original language.