GENTOO MEDIA INC.

“From a supply chain perspective, the company’s product offerings rely heavily on search engine optimization (SEO), making third-party search engines – particularly Google’s – critical to its operations. Changes to search engine algorithms can significantly impact the business by disrupting Gentoo’s search rankings, reducing traffic to the company’s websites. Generally, minor algorithm changes do not have any noticeable impact on the overall search engine result page, however, core algorithm updates may have a considerable impact on search results, and therefore, the visibility and ranking of our websites.”

Annual report 2024A · The company itself

“Our strategy of prioritising high-value markets, optimising operational efficiencies, and investing in assets, tech and data, has driven sustainable and long-term growth.”

Annual report 2024A · The company itself

“Technology is essential to maintaining Gentoo Media’s position as a leading affiliate. By leveraging cuttingedge technology, we enhance our products, optimise processes, and drive efficiency across all operations. Advanced data analytics, AI-driven automation, and state-of-the-art tracking systems enable us to refine user experiences, improve conversion rates, and ensure accurate performance attribution.”

Annual report 2024A · The company itself

“Considerable resources were allocated to the continued development of technology and business intelligence (BI) for Gentoo Media in 2024. Two major IT projects, including our next-generation media platforms, have been under development throughout the year.”

Annual report 2024A · The company itself

“Additionally, our Paid division achieved solid expansion, fueled by advancements in lead generation, CRM, and marketing technologies.”

Annual report 2024A · The company itself

“Looking ahead, Gentoo will continue to focus on: / Expanding AskGamblers’ sports betting segment to capture a larger share of the growing and substantial sports market. / Further integration of acquired assets to enhance scalability and drive operational synergies. / Optimising AI-driven marketing strategies to maximise high-value player acquisition. / Continuous investment in SEO, content quality, and BI-driven decision-making to strengthen digital performance. / Expanding and enriching paid strategies and channels, positioning Paid as one of our key growth drivers. / Ongoing enhancements to its technological framework and tools to achieve operational excellence and a superior portfolio of assets.”

Annual report 2024A · The company itself

“Our strategy of prioritising high-value markets, optimising operational efficiencies, and investing in assets, tech and data, has driven sustainable and long-term growth.”

Annual report 2024A · The company itself

“Technology is essential to maintaining Gentoo Media’s position as a leading affiliate. By leveraging cuttingedge technology, we enhance our products, optimise processes, and drive efficiency across all operations. Advanced data analytics, AI-driven automation, and state-of-the-art tracking systems enable us to refine user experiences, improve conversion rates, and ensure accurate performance attribution.”

Annual report 2024A · The company itself

“Considerable resources were allocated to the continued development of technology and business intelligence (BI) for Gentoo Media in 2024. Two major IT projects, including our next-generation media platforms, have been under development throughout the year.”

Annual report 2024A · The company itself

“Additionally, our Paid division achieved solid expansion, fueled by advancements in lead generation, CRM, and marketing technologies.”

Annual report 2024A · The company itself

“Looking ahead, Gentoo will continue to focus on: / Expanding AskGamblers’ sports betting segment to capture a larger share of the growing and substantial sports market. / Further integration of acquired assets to enhance scalability and drive operational synergies. / Optimising AI-driven marketing strategies to maximise high-value player acquisition. / Continuous investment in SEO, content quality, and BI-driven decision-making to strengthen digital performance. / Expanding and enriching paid strategies and channels, positioning Paid as one of our key growth drivers. / Ongoing enhancements to its technological framework and tools to achieve operational excellence and a superior portfolio of assets.”

Annual report 2024A · The company itself

“As we look toward 2025, we retain focus on maintaining organic growth while pursuing strategic acquisitions that strengthen our market position.”

Annual report 2024A · The company itself

“Mergers and acquisitions (M&A) are a strategic driver of Gentoo Media’s expansion. Acquiring and integrating high-quality assets and entities strengthens our market position, enhances our product portfolio, and drives revenue growth.”

Annual report 2024A · The company itself

“In the summer, Gentoo Media acquired industry pioneer Casinomeister. com with a long-term strategy to restore its position as a leading authority in the sector. Additionally, the company acquired Titan, a top-tier provider of SEO and content services, to enhance operational capabilities and reduce marketing costs related to SEO and content production.”

Annual report 2024A · The company itself

“Revenues amounted to EUR 122.8 (88.6) million during 2024, an increase of 39% is primarily driven by the effect of 2023 acquisitions AskGamblers and KaFe Rocks. On an organic basis, revenues increased by 15% year over year.”

Annual report 2024A · The company itself

“By continuously optimising our traffic sources and marketing strategies, we enhance long-term value creation for both our partners and shareholders. With a portfolio of over 150 websites, we provide expert reviews, exclusive offers, and in-depth insights into both emerging and established online gaming brands.”

Annual report 2024A · The company itself

“5.1 | Business summary for the year The Group sustained its strong growth trajectory and achieved high financial performance during a transformative year which have advanced the business’s journey as a market-leading affiliate in the iGaming industry and have established a strong position for Gentoo’s future growth both organically and through expansions.”

Annual report 2024A · The company itself

“Furthermore, in the first half of 2024, the first initial sports sections were added and AskGamblers continued its growth, setting new records with ongoing development in sports content and product enhancements. The fourth quarter for AskGamblers also marked a significant milestone for the site as it officially launched in the regulated US market.”

Annual report 2024A · The company itself

“Our model combines SEO optimised websites and paid marketing campaigns to maximise reach and efficiency, seamlessly connecting players with leading online sportsbooks and casinos. Through a portfolio of authoritative websites, we attract organic traffic via search engines, while our data driven paid media strategies including search engine marketing, social media advertising, and programmatic display enable targeted and focused customer acquisition.”

Annual report 2024A · The company itself

“Our strategy of prioritising high-value markets, optimising operational efficiencies, and investing in assets, tech and data, has driven sustainable and long-term growth.”

Annual report 2024A · The company itself

“The Group operates within the entertainment industry. As such, the success of its business is ultimately dependent on the end customers’ disposable income, which is primarily driven by geopolitical factors affecting stability, trade, job security and inflation.”

Annual report 2024A · The company itself

“Dependency on management and key employees The company’s largest asset, other than its customers, is its employees. The Group’s success is driven by and largely depends on its ability to recruit, train and retain key personnel such as the board of directors, the CEO, the rest of the management team and certain skilled specialist employees, particularly operational and technical personnel.”

Annual report 2024A · The company itself

“Various governments have passed or are mulling the idea of passing laws or regulations intended to limit gambling advertising. Whereas in some markets, such laws and regulations are nuanced and directly aimed at protecting the young and vulnerable (such as the regulations in force in Sweden and Great Britain), some countries (such as Belgium) are introducing blanket advertising bans severely restricting the company’s ability to carry out its business. Other countries, such as the Netherlands, prohibit the use of certain advertising channels and have placed time restrictions where digital advertising is limited to specific times of the day.”

Annual report 2024A · The company itself

“Whereas in some markets, such laws and regulations are nuanced and directly aimed at protecting the young and vulnerable (such as the regulations in force in Sweden and Great Britain), some countries (such as Belgium) are introducing blanket advertising bans severely restricting the company’s ability to carry out its business. Other countries, such as the Netherlands, prohibit the use of certain advertising channels and have placed time restrictions where digital advertising is limited to specific times of the day. Further limitations which are being adopted and/or considered more frequently include deposit limits and a ban on bonuses, such as is the case in Germany and Brazil (respectively), which indirectly limit the company’s revenue potential.”

Annual report 2024A · The company itself

“The Group processes large volumes of personal data, predominantly employee, customer and supplier data, and, to a lesser extent, player data. It is crucial that the Group adheres to the obligations stemming from the EU’s General Data Protection Regulation (EU2016/679) (“GDPR”), by adopting the data minimisation principle, respecting the rights of data subjects, and adopting technical and organisational measures to protect stored personal data.”

Annual report 2024A · The company itself

“Regulatory and compliance strengthening To prepare for its legal separation from the Platform & Sportsbook business, Gentoo Media successfully re-applied for business qualifications in the U.S. and key vendor registrations/licenses, securing business qualifications across 30 U.S. states and 17 registrations/ licenses across European and U.S. markets. This regulatory expansion strengthens the company’s position in key markets, enabling sustainable, long-term growth.”

Annual report 2024A · The company itself

“As such, the success of its business is ultimately dependent on the end customers’ disposable income, which is primarily driven by geopolitical factors affecting stability, trade, job security and inflation. For example, the ongoing conflict between the West and Russia may have an indirect impact on the company. In particular, as it relates to Russia’s actions in Ukraine, and the sanctions imposed against Russia and Belarus, Russian and Belarusian officials, companies and individuals. This impact may be felt through inflation, rising operational costs, loss of supply chains, loss of potential future business and general market challenges affecting the global financial markets and global economies.”

Annual report 2024A · The company itself

“As such, the success of its business is ultimately dependent on the end customers’ disposable income, which is primarily driven by geopolitical factors affecting stability, trade, job security and inflation. For example, the ongoing conflict between the West and Russia may have an indirect impact on the company. In particular, as it relates to Russia’s actions in Ukraine, and the sanctions imposed against Russia and Belarus, Russian and Belarusian officials, companies and individuals. This impact may be felt through inflation, rising operational costs, loss of supply chains, loss of potential future business and general market challenges affecting the global financial markets and global economies.”

Annual report 2024A · The company itself

“The company is dependent on the stability and optimal performance of its systems. Failure can result from bugs, errors (including fault and negligence-based errors) and capacity, amongst others. Failure could harm the business and financial performance.”

Annual report 2024A · The company itself

“Through its subsidiaries, the company is active in a highly regulated online gaming market as well as several markets which are not yet regulated. Legislation concerning online gaming is under review in certain jurisdictions, and in some circumstances, previous opportunities to offer gaming products to certain customers based in some markets on principles of freedom to provide services may be impacted by new legal restrictions being imposed.”

Annual report 2024A · The company itself

“After divesting the Platform & Sportsbook business, the company successfully transitioned into a fully affiliate-focused business and achieved recordbreaking financial and operational performance. Annual revenue reached EUR 122.8 million, reflecting a 39% year-over-year (YoY) increase, with 15% organic growth.”

Annual report 2024A · The company itself

“Expansion across markets remained a key priority, with strong growth in Europe and the Americas.”

Annual report 2024A · The company itself

“Our US-facing asset, WSN.com, contributed to further diversification and growth within the Publishing segment, showing a stronger North American market performance as the year progressed.”

Annual report 2024A · The company itself

“The fourth quarter for AskGamblers also marked a significant milestone for the site as it officially launched in the regulated US market.”

Annual report 2024A · The company itself

“After divesting the Platform & Sportsbook business, the company successfully transitioned into a fully affiliate-focused business and achieved recordbreaking financial and operational performance. Annual revenue reached EUR 122.8 million, reflecting a 39% year-over-year (YoY) increase, with 15% organic growth.”

Annual report 2024A · The company itself

“Expansion across markets remained a key priority, with strong growth in Europe and the Americas.”

Annual report 2024A · The company itself

“Since 2019, Gentoo Media has experienced strong growth, evolving from a Nordic-focused affiliate into a leading global player in the iGaming industry.”

Annual report 2024A · The company itself

“Since 2019, Gentoo Media has experienced strong growth, evolving from a Nordic-focused affiliate into a leading global player in the iGaming industry.”

Annual report 2024A · The company itself