Martela Oyj
Sector unknown·MARAS · Nasdaq Helsinki·Fiscal year to 31/12/2025
Exposure profile
Derived from what the company itself writes. Empty directions mean the report doesn't mention themes of that type.
In their own words
Grouped by theme, from the management review in the annual report. A · The company itself is a verbatim quote, B · From the report is without a verified quote.
Education
End markets
Market
“We create the best places to work and support our customers’ business with Martela Lifecycle solutions, which enable furniture and their related services to be integrated into a seamless whole.”
Annual report 2025A · The company itself
Market
“The share of sales to learning environments increased clearly compared to the previous year.”
Annual report 2025A · The company itself
Market
“In Finland, sales to companies and learning environments grew strongly, while sales to the municipal and state sectors decreased.”
Annual report 2025A · The company itself
Circular economy and recycling
Regulation
StrategyPositive impact: strengthens
“During the year, we strengthened our leadership in utilising the circular economy, and for our customers, this development work is reflected in sustainably manufactured products and lifecycle services for our customers.”
Annual report 2025A · The company itself
StrategyPositive impact: strengthens
“Martela has invested in sustainability for decades, and the company’s business model is based on the circular economy and lifecycle thinking. The Workplace as a Service (WaaS) model meets companies’ needs to extend the lifecycle of furniture and reduce the challenges associated with ownership.”
Annual report 2025A · The company itself
Chains in: EU climate and energy policy strengthens
Digitalisation
Technology
StrategyPositive impact: strengthens
“Customer experience remained a key competitive factor, and digital services became an increasingly important part of the procurement process. The development of e-commerce and digital design services enabled a smoother customer experience.”
Annual report 2025A · The company itself
Chains in: Cybersecurity (products and services) strengthens, Public investment and infrastructure strengthens
Chains out: this strengthens IT consulting and public-sector IT
E-commerce
Technology
StrategyPositive impact: strengthens
“Customer experience remained a key competitive factor, and digital services became an increasingly important part of the procurement process. The development of e-commerce and digital design services enabled a smoother customer experience.”
Annual report 2025A · The company itself
Public sector
End markets
Market
“In Finland, sales to companies and learning environments grew strongly, while sales to the municipal and state sectors decreased.”
Annual report 2025A · The company itself
Retail
End markets
Market
“We create the best places to work and support our customers’ business with Martela Lifecycle solutions, which enable furniture and their related services to be integrated into a seamless whole.”
Annual report 2025A · The company itself
Chains in: Consumer spending strengthens
Business cycle and GDP growth
Macro
DriverNegative impact: weakens
“In the Nordic countries, weak economic development caused caution among organizations when making procurement decisions. Employment development, particularly in Finland and in Sweden, was weak, and vacancy rates in office real estate markets remained high across all our main market areas.”
Annual report 2025A · The company itself
DriverNegative impact: weakens
“In the Nordic countries, weak economic development continued to cause caution among organizations when making procurement decisions.”
Annual report 2025A · The company itself
Chains out: this strengthens Global trade volumes, strengthens Construction
Hybrid work and office use
Macro
DriverPositive impact: strengthens
“More remote work is done in Finland than in other European countries. Martela aims to make workplaces even more attractive with its products and services, which in turn increases opportunities to improve productivity.”
Annual report 2025A · The company itself
DriverPositive impact: strengthens
“Companies became aware of the importance of collaboration during 2025 and the pressure to return to the office increased. Remote work was found to have weakened collaboration between individuals and teams, and several companies began to limit the amount of remote work. Companies focused on optimising their office spaces and developed their facilities to support a more hybrid work model, where workdays are divided more evenly between the office, remote work, and shared spaces.”
Annual report 2025A · The company itself
Chains out: this weakens Office and commercial property
Real estate
End markets
DriverPositive impact: strengthens
“The vacancy rates in office real estate market is expected to peak in 2025 and the market stabilise, especially for modern and flexible premises.”
Annual report 2025A · The company itself
DriverNegative impact: weakens
“Employment development, particularly in Finland and in Sweden, was weak, and vacancy rates in office real estate markets remained high across all our main market areas.”
Annual report 2025A · The company itself
Chains in: Interest rates weakens
Employment
Macro
DriverNegative impact: weakens
“In the Nordic countries, weak economic development caused caution among organizations when making procurement decisions. Employment development, particularly in Finland and in Sweden, was weak, and vacancy rates in office real estate markets remained high across all our main market areas.”
Annual report 2025A · The company itself
ESG and sustainability reporting
Regulation
DriverPositive impact: strengthens
“The EU’s circular economy regulations and companies’ sustainability reporting obligations encouraged organisations to choose sustainable and refurbishable furniture and services based on lifecycle thinking.”
Annual report 2025A · The company itself
EU climate and energy policy
Regulation
DriverPositive impact: strengthens
“The EU’s circular economy regulations and companies’ sustainability reporting obligations encouraged organisations to choose sustainable and refurbishable furniture and services based on lifecycle thinking.”
Annual report 2025A · The company itself
Chains out: this strengthens Circular economy and recycling, strengthens Energy efficiency
Industrial manufacturing
End markets
DriverPositive impact: strengthens
“Martela ranked number one in 11 evaluation categories in Taloustutkimus’ Work Life Decision Makers 2025 study – more than any other company in the industry. A strong Net Promoter Score (NPS) of 40, together with top ratings in quality, ergonomics and reliability, highlights the trust built through long-term, customer-driven work.”
Annual report 2025A · The company itself
Electricity
Raw materials and inputs
DriverPositive impact: strengthens
“On the other hand, fluctuations in energy and raw material prices, as well as disruptions in supply chains, were moderate, which stabilized production costs and their predictability, as in the previous year.”
Annual report 2025A · The company itself
Chains in: Data centres strengthens, Electrification strengthens
Chains out: this strengthens Power grid expansion
Grain and agricultural commodities
Raw materials and inputs
DriverPositive impact: strengthens
“On the other hand, fluctuations in energy and raw material prices, as well as disruptions in supply chains, were moderate, which stabilized production costs and their predictability, as in the previous year.”
Annual report 2025A · The company itself
Chains out: this strengthens Beer and beverages, mixed effect Agriculture and food production
Denmark
Geography
Geography
“Our main market areas are Finland, Sweden and Norway, and our solutions are also sold globally through our network of dealers.”
Annual report 2025A · The company itself
Geography
“Our production facilities are located in Finland and Poland.”
Annual report 2025A · The company itself
Geography
“Martela improved profitability in Finland with productivity improvement programs and by concentrating on strategic focus areas.”
Annual report 2025A · The company itself
Nordics
Geography
Geography
“Our main market areas are Finland, Sweden and Norway, and our solutions are also sold globally through our network of dealers.”
Annual report 2025A · The company itself
Geography
“Revenue grew in Finland and other countries in 2025, while it decreased in Norway and remained at the previous year’s level in Sweden.”
Annual report 2025A · The company itself
Competitors mentioned in the report
No named competitors in the report.
Financial figures
| Revenue latest fiscal year | 0.09 bn EUR |
| Revenue growth vs. the year before, same method | 8.1 % |
| EBITDA reported by the company | N/A |
| Net debt debt incl. leasing minus cash | N/A |
| Diluted EPS per share | -0.75 EUR |
Source: annual report (ESEF) A. See the report
Criteria
| Profit | ✗ |
| Growing | ✓ |
| Healthy balance sheet | N/A |
Only the criteria that can be computed from financial statements on this page. The remaining criteria (such as price and dividend) need a share price and are in the analysis.
Figures are in the report's currency (EUR), not converted to DKK. Quotes are shown as the company's own words in the report's original language.