Rapala VMC Oyj
Sector unknown·RAP1V · Nasdaq Helsinki·Fiscal year to 31/12/2025
Exposure profile
Derived from what the company itself writes. Empty directions mean the report doesn't mention themes of that type.
In their own words
Grouped by theme, from the management review in the annual report. A · The company itself is a verbatim quote, B · From the report is without a verified quote.
Hospitality and leisure
End markets
DriverMixed impact: mixed
“Sport fishing competes with other leisure activities for consumers’ time and spending. The Group seeks to strengthen the attractiveness of sport fishing through active sales and marketing as well as continuous product innovation.”
Annual report 2025A · The company itself
Market
“Strategy Implementation The strategic vision of the Group is to become a focused brand and innovation driven sport fishing market leader in selected categories globally in connection to creating outstanding experiences to global fishermen.”
Annual report 2025A · The company itself
Chains in: Consumer spending strengthens
Consumer spending
Macro
DriverPositive impact: strengthens
“North America Sales in North America increased by 10% from the comparison period with reported translation exchange rates and increased by 14% with comparable translation exchange rates. Two consecutive strong ice fishing seasons supported both earlyyear replenishment sales of winter products and load-in orders in the latter part of the year. Sales growth was further driven by the successful launch of the new 13 Fishing product range, the continued strong performance of CrushCity soft plastic lures together with VMC hooks and rigs, and solid momentum across all key brands.”
Annual report 2025A · The company itself
DriverPositive impact: strengthens
“The North American market proved resilient despite tariff-related disruptions, with consumer spending and retail activity holding up throughout the year despite related price increases.”
Annual report 2025A · The company itself
DriverNegative impact: weakens
“In contrast, in Europe and Asia, global trade disputes weighed on consumer sentiment and spending remained subdued.”
Annual report 2025A · The company itself
DriverNegative impact: weakens
“Sales at the beginning of the year were negatively impacted by retailer carryover inventory from the previous season. Consumer activity remained subdued, and retailers continued to exercise extreme caution with replenishment orders.”
Annual report 2025A · The company itself
DriverNegative impact: weakens
“European markets have experienced slower consumer spending following the recent economic and political developments, and this trend is expected to continue in 2026.”
Annual report 2025A · The company itself
Chains in: Inflation weakens
Chains out: this strengthens Retail, strengthens Hospitality and leisure, strengthens Premium consumers, strengthens Grocery retail and private label
Business cycle and GDP growth
Macro
DriverPositive impact: strengthens
“North America Sales in North America increased by 10% from the comparison period with reported translation exchange rates and increased by 14% with comparable translation exchange rates. Two consecutive strong ice fishing seasons supported both earlyyear replenishment sales of winter products and load-in orders in the latter part of the year. Sales growth was further driven by the successful launch of the new 13 Fishing product range, the continued strong performance of CrushCity soft plastic lures together with VMC hooks and rigs, and solid momentum across all key brands.”
Annual report 2025A · The company itself
DriverNegative impact: weakens
“In contrast, in Europe and Asia, global trade disputes weighed on consumer sentiment and spending remained subdued.”
Annual report 2025A · The company itself
DriverNegative impact: weakens
“Sales at the beginning of the year were negatively impacted by retailer carryover inventory from the previous season. Consumer activity remained subdued, and retailers continued to exercise extreme caution with replenishment orders.”
Annual report 2025A · The company itself
DriverPositive impact: strengthens
“In contrast, Latin American markets performed well, supported by economic recovery and currency stability in key countries. Growth was partly driven by the new Okuma distributorship in Chile.”
Annual report 2025A · The company itself
Chains out: this strengthens Global trade volumes, strengthens Construction
Tariffs and trade policy
Macro
DriverNegative impact: weakens
“Sales in the Asian markets declined as ongoing global trade disputes continued to weigh on consumer sentiment and drive foreign exchange volatility.”
Annual report 2025A · The company itself
DriverNegative impact: weakens
“The ongoing tariff situation continues to reduce visibility and poses challenges in driving sales and maintaining profitability.”
Annual report 2025A · The company itself
DriverNegative impact: weakens
“The significant share of the United States in the Group’s net sales exposes the Group to changes in U.S. trade policy and tariff regimes. The introduction of new tariffs or increases in existing tariffs may increase costs, weaken demand and put pressure on margins, as cost increases cannot always be fully passed on to sales prices.”
Annual report 2025A · The company itself
DriverNegative impact: weakens
“While tariffs had a negative impact on the cost base, carefully planned price adjustments and cooperation with key vendors helped to reduce the negative impact to sales margin.”
Annual report 2025A · The company itself
Chains in: Geopolitical uncertainty strengthens
Chains out: this weakens Global trade volumes
United States
Geography
DriverPositive impact: strengthens
“The North American market proved resilient despite tariff-related disruptions, with consumer spending and retail activity holding up throughout the year despite related price increases.”
Annual report 2025A · The company itself
DriverNegative impact: weakens
“The significant share of the United States in the Group’s net sales exposes the Group to changes in U.S. trade policy and tariff regimes. The introduction of new tariffs or increases in existing tariffs may increase costs, weaken demand and put pressure on margins, as cost increases cannot always be fully passed on to sales prices.”
Annual report 2025A · The company itself
Geography
“North America Sales in North America increased by 10% from the comparison period with reported translation exchange rates and increased by 14% with comparable translation exchange rates. Two consecutive strong ice fishing seasons supported both earlyyear replenishment sales of winter products and load-in orders in the latter part of the year.”
Annual report 2025A · The company itself
Chains in: USD vs DKK/EUR mixed effect
Contract manufacturers as a business (EMS, CMO, CRO)
End markets
InputNegative impact: weakens
“Focus on supply chain excellence – More than a third of our revenue comes from manufacturing partners, highlighting a key strategic strength. These partners have a long-standing track record of providing a reliable outsourced manufacturing platform, enabling us to scale efficiently, enhance flexibility, and drive sustainable growth.”
Annual report 2025A · The company itself
Chains in: Biotech and drug development strengthens
Geopolitical uncertainty
Macro
DriverNegative impact: weakens
“In contrast, in Europe and Asia, global trade disputes weighed on consumer sentiment and spending remained subdued.”
Annual report 2025A · The company itself
DriverNegative impact: weakens
“Sales in the Asian markets declined as ongoing global trade disputes continued to weigh on consumer sentiment and drive foreign exchange volatility.”
Annual report 2025A · The company itself
DriverNegative impact: weakens
“The Group’s production and sourcing are geographically diversified across several countries, including emerging markets where political, economic and regulatory risks may be higher. These risks are mitigated by diversifying production and sourcing, maintaining multiple supplier relationships and actively monitoring changes in the operating environment and regulation.”
Annual report 2025A · The company itself
Chains out: this strengthens Defence budgets, strengthens Energy security, strengthens Tariffs and trade policy, weakens Global trade volumes, strengthens Sea freight and freight rates, weakens Reconstruction of Ukraine
Climate change and extreme weather
Macro
DriverNegative impact: weakens
“Exceptionally low sales of winter sports equipment had a significant impact on the region’s performance. This was primarily due to poor snow conditions in Finland during the 2024/2025 season, which led to exceptionally weak replenishment sales in the first half of the year.”
Annual report 2025A · The company itself
DriverMixed impact: mixed
“Operational Risks Demand for the Group’s products is inherently seasonal and is subject to unpredictable factors such as weather conditions and environmental factors. Seasonal fluctuations are partly mitigated by winter fishing products and sales in the Southern Hemisphere.”
Annual report 2025A · The company itself
Chains out: this weakens Agriculture and food production
Europe
Geography
DriverNegative impact: weakens
“European markets have experienced slower consumer spending following the recent economic and political developments, and this trend is expected to continue in 2026.”
Annual report 2025A · The company itself
Geography
“With comparable translation exchange rates sales were down by 4% from the previous year.”
Annual report 2025A · The company itself
Labour and wages
Raw materials and inputs
InputNegative impact: weakens
“Organization and Personnel The average number of personnel was 1 408 (1 353) for the full year and 1 404 (1 355) for the last six months.”
Annual report 2025A · The company itself
Latin America
Geography
DriverPositive impact: strengthens
“In contrast, Latin American markets performed well, supported by economic recovery and currency stability in key countries. Growth was partly driven by the new Okuma distributorship in Chile.”
Annual report 2025A · The company itself
Plastics and polymers
Raw materials and inputs
InputNegative impact: weakens
“Fluctuations in raw material prices, particularly metals, plastics and wood-based materials, may have a significant impact on costs and margins.”
Annual report 2025A · The company itself
Chains in: Oil strengthens
Steel
Raw materials and inputs
InputNegative impact: weakens
“Fluctuations in raw material prices, particularly metals, plastics and wood-based materials, may have a significant impact on costs and margins.”
Annual report 2025A · The company itself
Chains in: Wind power strengthens
Wood and timber
Raw materials and inputs
InputNegative impact: weakens
“Fluctuations in raw material prices, particularly metals, plastics and wood-based materials, may have a significant impact on costs and margins.”
Annual report 2025A · The company itself
Asia and emerging markets
Geography
Geography
“Sales in the Asian markets declined as ongoing global trade disputes continued to weigh on consumer sentiment and drive foreign exchange volatility.”
Annual report 2025A · The company itself
Nordics
Geography
Geography
“Exceptionally low sales of winter sports equipment had a significant impact on the region’s performance. This was primarily due to poor snow conditions in Finland during the 2024/2025 season, which led to exceptionally weak replenishment sales in the first half of the year. Combined with subdued consumer confidence, this resulted in lower shipments in the second half of the year for the 2025/2026 season.”
Annual report 2025A · The company itself
Competitors mentioned in the report
No named competitors in the report.
Financial figures
| Revenue latest fiscal year | 0.23 bn EUR |
| Revenue growth vs. the year before, same method | 3 % |
| EBITDA reported by the company | N/A |
| Net debt debt incl. leasing minus cash | 0.07 bn EUR |
| Diluted EPS per share | -0.23 EUR |
Source: annual report (ESEF) A. See the report
Criteria
| Profit | ✗ |
| Growing | ✓ |
| Healthy balance sheet | N/A |
Only the criteria that can be computed from financial statements on this page. The remaining criteria (such as price and dividend) need a share price and are in the analysis.
Figures are in the report's currency (EUR), not converted to DKK. Quotes are shown as the company's own words in the report's original language.