Orthex Oyj
Sector unknown·ORTHEX · Nasdaq Helsinki·Fiscal year to 31/12/2025
Exposure profile
Derived from what the company itself writes. Empty directions mean the report doesn't mention themes of that type.
In their own words
Grouped by theme, from the management review in the annual report. A · The company itself is a verbatim quote, B · From the report is without a verified quote.
Circular economy and recycling
Regulation
DriverPositive impact: strengthens
“Demand for products made from recycled and renewable materials is accelerating and Orthex’s portfolio of novelties reflects this trend.”
Annual report 2025A · The company itself
InputNegative impact: weakens
“Key sustainability actions 2025 Water and marine resourc es We increased the share of recycled and renewable materials (used kg) to 17.9% (2024: 16.6%).”
Annual report 2025A · The company itself
StrategyPositive impact: strengthens
“Orthex is reducing the carbon footprint of its production and products by increasing the use of recycled and renewable raw materials. • Orthex believes that it has potential to be a preferred supplier of sustainable products. • Innovation plays an important role in Orthex growth strategy. • When developing new products and concepts Orthex will focus on improving consumers’ everyday life with sustainable and practical products with timeless design.”
Annual report 2025A · The company itself
Market
“The Home & Garden category showed 6.0% growth with invoiced sales amounting to 10.0 million euros compared to 9.4 million euros in the previous year. The growth was driven by higher sales of our flowerpots made of recycled material.”
Annual report 2025A · The company itself
Chains in: EU climate and energy policy strengthens
Europe
Geography
StrategyPositive impact: strengthens
“Orthex’s key priorities in its growth strategy are to become the number one brand in the storage product category in Europe and strengthen its position as a leading Nordic houseware company with strong brands and sustainable products.”
Annual report 2025A · The company itself
StrategyPositive impact: strengthens
“Orthex expects major growth opportunities in the international markets and its go-to-market strategy is delivered through local presence with a key account approach. The key focus is to improve the distribution of Orthex products in Europe, invest in strategic customers and new customer acquisition.”
Annual report 2025A · The company itself
Geography
“Orthex has more than 100 years of experience in household products, and it has customers in more than 40 countries. Orthex’s core geographic market is Europe.”
Annual report 2025A · The company itself
Geography
“We have deployed further local resources focusing on France and Germany, the stronger international commitment is intended to accelerate future growth in the area outside the Nordics. Invoiced sales outside the Nordic market accounted for 23.1% (22.9) of Orthex’s invoiced sales in 2025.”
Annual report 2025A · The company itself
E-commerce
Technology
DriverPositive impact: strengthens
“The company takes advantage of the e-commerce growth opportunities by strengthening relationships with e-commerce companies and working closely with retailers executing a multi-channel strategy.”
Annual report 2025A · The company itself
Market
“Orthex’s seeks to be the preferred value-creating partner to its customers who are mainly large retail chains and e-commerce platforms.”
Annual report 2025A · The company itself
Retail
End markets
Market
“Orthex main consumer brands are SmartStore™ in storage products, GastroMax™ in kitchenware and Orthex™ in home and garden products. In addition, Orthex sells kitchenware under the Kökskungen™ brand.”
Annual report 2025A · The company itself
Market
“Orthex’s seeks to be the preferred value-creating partner to its customers who are mainly large retail chains and e-commerce platforms.”
Annual report 2025A · The company itself
Chains in: Consumer spending strengthens
M&A and consolidation
Macro
StrategyPositive impact: strengthens
“Orthex anticipates that acquisitions could be an important opportunity to reach the company’s strategic objectives.”
Annual report 2025A · The company itself
Packaging
Raw materials and inputs
Market
“Sales by product category Storage is our biggest product category both in the Nordics and in the Rest of Europe. Compared to the previous year, the Storage category declined slightly with full-year invoiced sales amounting to 61.9 million euros (63.6).”
Annual report 2025A · The company itself
Chains out: this weakens Beer and beverages
Consumer spending
Macro
DriverNegative impact: weakens
“Invoiced sales in the Kitchen category declined by 8.2% and amounted to 17.7 million euros (19.3).”
Annual report 2025A · The company itself
DriverNegative impact: weakens
“The business climate in 2025 was characterized by careful consumer behaviour and customer uncertainty. Although inflation pressures slowed down, and interest rates stabilized during the year, demand did not recover remarkably.”
Annual report 2025A · The company itself
DriverNegative impact: weakens
“Global economic uncertainties and geopolitical tensions continue to influence consumer confidence, purchasing power, and purchasing behaviour, which may consequently affect Orthex’s business performance.”
Annual report 2025A · The company itself
DriverNegative impact: weakens
“The sales decline is particularly attributed to careful consumer behaviour. In addition, especially at the start of the year, the company had to limit shipments to some customers facing financial challenges.”
Annual report 2025A · The company itself
Chains in: Inflation weakens
Chains out: this strengthens Retail, strengthens Hospitality and leisure, strengthens Premium consumers, strengthens Grocery retail and private label
Interest rates
Macro
DriverNegative impact: weakens
“The business climate in 2025 was characterized by careful consumer behaviour and customer uncertainty. Although inflation pressures slowed down, and interest rates stabilized during the year, demand did not recover remarkably.”
Annual report 2025A · The company itself
Chains in: Public debt and fiscal policy strengthens, Inflation strengthens
Chains out: this weakens Construction, weakens Real estate, weakens Wind power, weakens Housing market, weakens Office and commercial property, weakens Residential rental, weakens Residential construction
Packaging regulation and deposit schemes
Regulation
DriverNegative impact: weakens
“Regulatory developments, including the EU Packaging and Packaging Waste Regulation (PPWR) and the Single-Use Plastics Directive (SUPD), are accelerating the transition toward circular materials and design-for-recycling standards. These changes create both compliance requirements and opportunities for differentiation.”
Annual report 2025A · The company itself
Urbanisation
Geography
DriverPositive impact: strengthens
“Orthex sees that continued consumer focus on decluttering and space optimization (smaller apartments, hybrid work) supports growth in modular storage systems, stackable sorting solutions and food containers.”
Annual report 2025A · The company itself
DriverPositive impact: strengthens
“The European household goods market remains resilient, supported by long-term trends in home organisation, sustainability, and e-commerce adoption. Demand for durable storage solutions and kitchenware continues to grow steadily, driven by urbanisation and lifestyle changes.”
Annual report 2025A · The company itself
ESG and sustainability reporting
Regulation
DriverPositive impact: strengthens
“Steered by regulatory changes, retailers and consumers increasingly favour products with verified sustainability credentials, reinforcing the strategic importance of durability and recycled and bio-based materials.”
Annual report 2025A · The company itself
Geopolitical uncertainty
Macro
DriverNegative impact: weakens
“Global economic uncertainties and geopolitical tensions continue to influence consumer confidence, purchasing power, and purchasing behaviour, which may consequently affect Orthex’s business performance.”
Annual report 2025A · The company itself
Chains out: this strengthens Defence budgets, strengthens Energy security, strengthens Tariffs and trade policy, weakens Global trade volumes, strengthens Sea freight and freight rates, weakens Reconstruction of Ukraine
Hybrid work and office use
Macro
DriverPositive impact: strengthens
“Orthex sees that continued consumer focus on decluttering and space optimization (smaller apartments, hybrid work) supports growth in modular storage systems, stackable sorting solutions and food containers.”
Annual report 2025A · The company itself
Chains out: this weakens Office and commercial property
Plastics and polymers
Raw materials and inputs
InputNegative impact: weakens
“Steady, and towards the second half of the year declining raw material prices further improved the results.”
Annual report 2025A · The company itself
Chains in: Oil strengthens
Nordics
Geography
Geography
“In 2025, invoiced sales in the Nordics decreased by 3.1% to 68.9 million euros (71.1). Especially in some Nordic markets consumer demand was sluggish throughout the year whereas a few markets showed signs of recovery in the second half of the year.”
Annual report 2025A · The company itself
Sea freight and freight rates
Raw materials and inputs
DriverNegative impact: weakens
“The kitchen utensils market is even more fragmented and more exposed to international competition due to lower shipping costs. Competitors include Keter, Sistema, Nordiska Plast, Mepal, and Joseph Joseph.”
Annual report 2025A · The company itself
Chains in: Geopolitical uncertainty strengthens
Competitors mentioned in the report
No named competitors in the report.
Financial figures
| Revenue latest fiscal year | 0.09 bn EUR |
| Revenue growth vs. the year before, same method | -2.8 % |
| EBITDA reported by the company | N/A |
| Net debt debt incl. leasing minus cash | 0.01 bn EUR |
| Diluted EPS per share | 0.38 EUR |
Source: annual report (ESEF) A. See the report
Criteria
| Profit | ✓ |
| Growing | ✗ |
| Healthy balance sheet | N/A |
Only the criteria that can be computed from financial statements on this page. The remaining criteria (such as price and dividend) need a share price and are in the analysis.
Figures are in the report's currency (EUR), not converted to DKK. Quotes are shown as the company's own words in the report's original language.