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Procter & Gamble

Sector unknown·PG · USA (SEC 10-K)·Fiscal year to 30/06/2026

Artificial intelligenceE-commercePlastics and polymersChemicals and specialty chemicalsCurrency exposure

We create, manufacture, market and distribute a diversified portfolio of daily-use products to delight consumers with irresistible superiority across five key vectors - product performance, packaging, brand communication, retail execution and value.

Exposure profile

Raw materials and inputsMacroTechnologyRegulationEnd marketsGeography
Raw materials and inputs Plastics and polymers, Chemicals and specialty chemicals, Natural gas, Oil
Macro Currency exposure, USD vs DKK/EUR, Consumer spending, Business cycle and GDP growth
Technology Artificial intelligence, E-commerce, Digitalisation, Automation and robotics
Regulation ESG and sustainability reporting
End markets Consumer preference shifts
Geography United States, Europe, Asia and emerging markets

Derived from what the company itself writes. Empty directions mean the report doesn't mention themes of that type.

In their own words

Grouped by theme, from the management review in the annual report. A · The company itself is a verbatim quote, B · From the report is without a verified quote.

Consumer spending

Macro

DriverNegative impact: weakens

“Uncertain economic or social conditions may adversely impact demand for our products or cause our customers and other business partners to suffer financial hardship, which could adversely impact our business. Our business could be negatively impacted by reduced demand for our products related to one or more significant local, regional or global economic or social disruptions. These disruptions have included and may include: a slow-down, recession or inflationary pressures in the general economy; reduced market growth rates; tighter credit markets for our suppliers, vendors or customers; a significant shift in government policies; significant social unrest; the deterioration of economic relations between countries or regions; potential negative consumer sentiment toward non-local products or sources; or the inability to conduct day-to-day transactions through our financial intermediaries to pay funds to or collect funds from our customers, vendors and suppliers.”

Annual report 2026A · The company itself

DriverPositive impact: strengthens

“BUSINESS STRATEGY & ORGANIZATIONAL RISKS Our ability to meet our growth targets depends on successful product, marketing and operations innovation and successful responses to competitive innovation, evolving digital marketing and selling platforms and changing consumer habits. We are a consumer products company that relies on continued global demand for our brands and products, and consumer expectations and purchasing habits are evolving at an accelerating pace.”

Annual report 2026A · The company itself

DriverMixed impact: mixed

“These market changes include evolving ways in which consumers are engaging with our brands across social media platforms, streaming services or AI based search. We observe changes in retail landscapes around the world, where retailers are selling across multiple platforms (digital and physical outlets) and building their own media platforms.”

Annual report 2026A · The company itself

DriverNegative impact: weakens

“Consumers are changing how they perceive value across their basket of goods as cumulative inflation impacts their shopping behavior.”

Annual report 2026A · The company itself

StrategyPositive impact: strengthens

“Strategic Focus Procter & Gamble aspires to serve the world’s consumers better than our best competitors in every category and in every country in which we compete and, as a result, deliver total shareholder return in the top one-third of our peer group. Delivering and sustaining leadership levels of shareholder value creation requires balanced top- and bottom-line growth and strong cash generation.”

Annual report 2026A · The company itself

Market

“We create, manufacture, market and distribute a diversified portfolio of daily-use products to delight consumers with irresistible superiority across five key vectors - product performance, packaging, brand communication, retail execution and value.”

Annual report 2026A · The company itself

Market

“OVERVIEW P&G is a global leader in the fast-moving consumer goods industry, focused on providing branded consumer packaged goods of superior quality and value to our consumers around the world.”

Annual report 2026A · The company itself

Chains in: Inflation weakens
Chains out: this strengthens Retail, strengthens Hospitality and leisure, strengthens Premium consumers, strengthens Grocery retail and private label

Artificial intelligence

Technology

DriverNegative impact: weakens

“Increasing and evolving information security threats, including advanced persistent cybersecurity threats and the use of AI to autonomously find and exploit weaknesses, obtain information, craft social engineering content and execute large-scale attacks with increased speed and minimal human effort, pose a risk to the security of our services, systems, networks and supply chain, as well as the confidentiality, availability and integrity of our data and of our critical business operations.”

Annual report 2026A · The company itself

DriverNegative impact: weakens

“Periodically, we and/or our suppliers also upgrade IT/OT systems or adopt new technologies, including but not limited to AI, in our operations. These technologies may have limitations, including biases, errors, insufficient or erroneous data. If a new system or technology does not function properly, provides flawed or inaccurate outputs or exposes us to increased cybersecurity incidents and failures, it could result in litigation or regulatory enforcement, affect our ability to order materials, make and ship orders and process payments as well as cause other operational and information integrity and loss issues.”

Annual report 2026A · The company itself

StrategyPositive impact: strengthens

“Winning with consumers around the world and against our best competitors requires superior innovation. Innovation has always been, and continues to be, P&G’s lifeblood.”

Annual report 2026A · The company itself

StrategyPositive impact: strengthens

“We act with agility and are constructively disrupting our highly competitive industry and the way we do business, including how we innovate, communicate and leverage new technologies, to create more value. We are improving operational effectiveness and organizational culture through enhanced clarity of roles and responsibilities, accountability and incentive compensation programs.”

Annual report 2026A · The company itself

StrategyPositive impact: strengthens

“Lastly, technologies, including AI, offer new capabilities to innovate, produce and market our products and brands. We are embracing these changes, and to benefit from them, the Company can and will adjust the execution of its strategy.”

Annual report 2026A · The company itself

Chains out: this strengthens Data centres, strengthens Semiconductors and electronic components, strengthens Semiconductor industry

Business cycle and GDP growth

Macro

DriverNegative impact: weakens

“Uncertain economic or social conditions may adversely impact demand for our products or cause our customers and other business partners to suffer financial hardship, which could adversely impact our business. Our business could be negatively impacted by reduced demand for our products related to one or more significant local, regional or global economic or social disruptions. These disruptions have included and may include: a slow-down, recession or inflationary pressures in the general economy; reduced market growth rates; tighter credit markets for our suppliers, vendors or customers; a significant shift in government policies; significant social unrest; the deterioration of economic relations between countries or regions; potential negative consumer sentiment toward non-local products or sources; or the inability to conduct day-to-day transactions through our financial intermediaries to pay funds to or collect funds from our customers, vendors and suppliers.”

Annual report 2026A · The company itself

StrategyPositive impact: strengthens

“Strategic Focus Procter & Gamble aspires to serve the world’s consumers better than our best competitors in every category and in every country in which we compete and, as a result, deliver total shareholder return in the top one-third of our peer group. Delivering and sustaining leadership levels of shareholder value creation requires balanced top- and bottom-line growth and strong cash generation.”

Annual report 2026A · The company itself

Chains out: this strengthens Global trade volumes, strengthens Construction

Retail

End markets

Market

“OVERVIEW P&G is a global leader in the fast-moving consumer goods industry, focused on providing branded consumer packaged goods of superior quality and value to our consumers around the world.”

Annual report 2026A · The company itself

Market

“Our customers include mass merchandisers, digital commerce (including social commerce) channels, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, specialty beauty stores (including airport duty-free stores), high-frequency stores, pharmacies, electronics stores and professional channels.”

Annual report 2026A · The company itself

Market

“We are a global market leader in the retail hair care market with about 20% global market share primarily behind our Head & Shoulders and Pantene brands. In personal care, we have the number two market share position with about 20% global market share, primarily behind our Old Spice, Native, Secret and Safeguard brands.”

Annual report 2026A · The company itself

Market

“Grooming: We are the global market leader in the grooming market, where we hold more than 50% share. Our global blades and razors market share is more than 60%, primarily behind our Gillette and Venus brands.”

Annual report 2026A · The company itself

Chains in: Consumer spending strengthens

E-commerce

Technology

DriverPositive impact: strengthens

“In addition, evolving sales channels and business models may continue to affect customer and consumer preferences as well as market dynamics, which, for example, may be seen in the growing consumer preference for shopping online, growth in digital tools, fragmentation of media, ease of competitive entry into certain categories and growth in hard discounter channels.”

Annual report 2026A · The company itself

DriverMixed impact: mixed

“These market changes include evolving ways in which consumers are engaging with our brands across social media platforms, streaming services or AI based search. We observe changes in retail landscapes around the world, where retailers are selling across multiple platforms (digital and physical outlets) and building their own media platforms.”

Annual report 2026A · The company itself

Market

“Our customers include mass merchandisers, digital commerce (including social commerce) channels, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, specialty beauty stores (including airport duty-free stores), high-frequency stores, pharmacies, electronics stores and professional channels.”

Annual report 2026A · The company itself

M&A and consolidation

Macro

DriverNegative impact: weakens

“Our top ten customers accounted for approximately 43% of our total net sales in 2026 and 2025 and 42% in 2024.”

Annual report 2026A · The company itself

DriverNegative impact: weakens

“In addition, continued concentration among our retail customers, an increase in buying alliances or other changes in the negotiation strategies of our customers could create significant cost and margin pressure on our business or business disruptions.”

Annual report 2026A · The company itself

StrategyPositive impact: strengthens

“We must successfully manage ongoing acquisition, joint venture and divestiture activities. As a company that manages a portfolio of consumer brands, our ongoing business model includes a certain level of acquisition, joint venture and divestiture activities.”

Annual report 2026A · The company itself

Premium consumers

End markets

Market

“We also sell direct to consumers.”

Annual report 2026A · The company itself

Market

“We are a global market leader in the retail hair care market with about 20% global market share primarily behind our Head & Shoulders and Pantene brands. In personal care, we have the number two market share position with about 20% global market share, primarily behind our Old Spice, Native, Secret and Safeguard brands.”

Annual report 2026A · The company itself

Market

“In personal health care, we are a global market leader among the categories in which we compete, including respiratory treatments, digestive wellness, sleep aids, vitamins and analgesics behind our Vicks, Metamucil, Pepto-Bismol and Neurobion brands.”

Annual report 2026A · The company itself

Chains in: Consumer spending strengthens

Digitalisation

Technology

StrategyPositive impact: strengthens

“Winning with consumers around the world and against our best competitors requires superior innovation. Innovation has always been, and continues to be, P&G’s lifeblood.”

Annual report 2026A · The company itself

StrategyPositive impact: strengthens

“We act with agility and are constructively disrupting our highly competitive industry and the way we do business, including how we innovate, communicate and leverage new technologies, to create more value. We are improving operational effectiveness and organizational culture through enhanced clarity of roles and responsibilities, accountability and incentive compensation programs.”

Annual report 2026A · The company itself

Chains in: Cybersecurity (products and services) strengthens, Public investment and infrastructure strengthens
Chains out: this strengthens IT consulting and public-sector IT

Automation and robotics

Technology

StrategyPositive impact: strengthens

“Lastly, technologies, including AI, offer new capabilities to innovate, produce and market our products and brands. We are embracing these changes, and to benefit from them, the Company can and will adjust the execution of its strategy.”

Annual report 2026A · The company itself

Beer and beverages

End markets

Market

“Reportable Segments % of Net Sales (1) % of Net Earnings (1) Product Categories (Sub-Categories) Major Brands Beauty 19% 17% Hair Care (Conditioners, Shampoos, Styling Aids, Treatments) Head & Shoulders, Herbal Essences, Pantene, Rejoice Personal Care (Antiperspirants and Deodorants, Personal Cleansing) Native, Old Spice, Safeguard, Secret Skin Care (Facial Moisturizers, Cleaners and Treatments) Olay, SK-II Grooming 8% 9% Grooming (Appliances, Female Blades & Razors, Male Blades & Razors, Pre- and Post-Shave Products, Other Grooming) Braun, Gillette, Venus Health Care 14% 15% Oral Care (Toothbrushes, Toothpastes, Other Oral Care) Crest, Oral-B Personal Health Care (Gastrointestinal, Pain Relief, Rapid Diagnostics, Respiratory, Vitamins/Minerals/Supplements, Other Personal Health Care) Metamucil, Neurobion, Pepto-Bismol, Vicks Fabric & Home Care 35% 35% Fabric Care (Fabric Enhancers, Laundry Additives, Laundry Detergents) Ariel, Downy, Gain, Tide Home Care (Air Care, Dish Care, P&G Professional, Surface Care) Cascade, Dawn, Fairy, Febreze, Mr.”

Annual report 2026A · The company itself

Chains in: Grain and agricultural commodities strengthens, Consumer preference shifts mixed effect, Packaging weakens

Healthcare and hospitals

End markets

Market

“In oral care, we are a leader with a nearly 30% global market share behind our Crest and Oral-B brands.”

Annual report 2026A · The company itself

Chains in: Ageing population strengthens, GLP-1 and obesity treatment mixed effect

Packaging

Raw materials and inputs

Market

“Reportable Segments % of Net Sales (1) % of Net Earnings (1) Product Categories (Sub-Categories) Major Brands Beauty 19% 17% Hair Care (Conditioners, Shampoos, Styling Aids, Treatments) Head & Shoulders, Herbal Essences, Pantene, Rejoice Personal Care (Antiperspirants and Deodorants, Personal Cleansing) Native, Old Spice, Safeguard, Secret Skin Care (Facial Moisturizers, Cleaners and Treatments) Olay, SK-II Grooming 8% 9% Grooming (Appliances, Female Blades & Razors, Male Blades & Razors, Pre- and Post-Shave Products, Other Grooming) Braun, Gillette, Venus Health Care 14% 15% Oral Care (Toothbrushes, Toothpastes, Other Oral Care) Crest, Oral-B Personal Health Care (Gastrointestinal, Pain Relief, Rapid Diagnostics, Respiratory, Vitamins/Minerals/Supplements, Other Personal Health Care) Metamucil, Neurobion, Pepto-Bismol, Vicks Fabric & Home Care 35% 35% Fabric Care (Fabric Enhancers, Laundry Additives, Laundry Detergents) Ariel, Downy, Gain, Tide Home Care (Air Care, Dish Care, P&G Professional, Surface Care) Cascade, Dawn, Fairy, Febreze, Mr.”

Annual report 2026A · The company itself

Chains out: this weakens Beer and beverages

Geopolitical uncertainty

Macro

DriverNegative impact: weakens

“Changing political and geopolitical conditions could adversely impact our business and financial results. Changes in the political conditions in markets in which we manufacture, sell or distribute our products, as well as changing geopolitical conditions, may be difficult to predict and may adversely affect our business and financial results.”

Annual report 2026A · The company itself

DriverNegative impact: weakens

“For example, the ongoing war between Russia and Ukraine has negatively impacted, and the situation it generates may continue to negatively impact, our operations.”

Annual report 2026A · The company itself

DriverNegative impact: weakens

“The conflict in the Middle East could also adversely impact our financial results and operations due to, for example, volatility in global energy markets, supply chain disruptions, inflationary pressures or trade restrictions.”

Annual report 2026A · The company itself

DriverNegative impact: weakens

“Factors that may affect our ability to attract and retain sufficient numbers of qualified employees include: employee morale; our reputation; the impacts of political, social and geopolitical polarization; competition from other employers and availability of qualified individuals. Our success depends on identifying, developing and retaining key employees to provide uninterrupted leadership and direction for our business.”

Annual report 2026A · The company itself

Chains out: this strengthens Defence budgets, strengthens Energy security, strengthens Tariffs and trade policy, weakens Global trade volumes, strengthens Sea freight and freight rates, weakens Reconstruction of Ukraine

Cyber attacks and IT security risk

Macro

DriverNegative impact: weakens

“A significant information security or operational technology incident, including a cybersecurity incident, or the failure of one or more key information or operations technology systems, networks, hardware, processes and/or associated sites involving the Company or one of its service providers could have a material adverse impact on our business or reputation. We rely extensively on information and operational technology (IT/OT) systems, networks and services, including internet and intranet sites, data hosting and processing facilities and technologies, physical security systems and other hardware, AI, software and technical applications and platforms.”

Annual report 2026A · The company itself

DriverNegative impact: weakens

“Increasing and evolving information security threats, including advanced persistent cybersecurity threats and the use of AI to autonomously find and exploit weaknesses, obtain information, craft social engineering content and execute large-scale attacks with increased speed and minimal human effort, pose a risk to the security of our services, systems, networks and supply chain, as well as the confidentiality, availability and integrity of our data and of our critical business operations.”

Annual report 2026A · The company itself

DriverNegative impact: weakens

“Our IT/OT databases and systems and our third-party providers’ databases and systems have been, and will likely continue to be, subject to advanced computer viruses or other malicious codes, ransomware, unauthorized access attempts, denial of service attacks, phishing (including the use of adversarial AI techniques), social engineering, credential stuffing, automated vulnerability discovery, data encryption or exfiltration, deep fakes, hacking, supply chain software compromise and other cyber-attacks. Such attacks may originate from outside parties, hackers, criminal organizations or other threat actors, including nation states.”

Annual report 2026A · The company itself

Chains out: this strengthens Cybersecurity (products and services)

Plastics and polymers

Raw materials and inputs

InputNegative impact: weakens

“Almost all of the raw and packaging materials used by the Company are purchased from third parties, some of whom are single-source suppliers. We produce certain raw materials, primarily chemicals, for further use in the manufacturing process. In addition, fuel, natural gas and derivative products are important commodities consumed in our manufacturing processes and in the transportation of input materials and finished products.”

Annual report 2026A · The company itself

InputNegative impact: weakens

“Our costs are subject to fluctuations, particularly due to changes in the prices of commodities (including certain petroleum-derived materials like resins and paper-based materials like pulp), raw and packaging materials and the costs of labor, tariffs, transportation (including trucks and containers), energy, pensions and healthcare.”

Annual report 2026A · The company itself

Chains in: Oil strengthens

Chemicals and specialty chemicals

Raw materials and inputs

InputNegative impact: weakens

“Almost all of the raw and packaging materials used by the Company are purchased from third parties, some of whom are single-source suppliers. We produce certain raw materials, primarily chemicals, for further use in the manufacturing process. In addition, fuel, natural gas and derivative products are important commodities consumed in our manufacturing processes and in the transportation of input materials and finished products.”

Annual report 2026A · The company itself

Currency exposure

Macro

DriverMixed impact: mixed

“We are a global company, with operations in approximately 65 countries and products sold in about 180 countries and territories around the world. We hold assets, incur liabilities, generate sales and pay expenses in a variety of currencies other than the U.S. dollar, and our operations outside the U.S. generate more than 50% of our annual net sales.”

Annual report 2026A · The company itself

USD vs DKK/EUR

Macro

DriverNegative impact: weakens

“Fluctuations in exchange rates for foreign currencies have and could reduce the U.S. dollar value of sales, earnings and cash flows we receive from non-U.S. markets, increase our supply costs (as measured in U.S. dollars) in those markets, negatively impact our competitiveness in those markets or otherwise adversely impact our business results or financial condition.”

Annual report 2026A · The company itself

Chains out: this mixed effect United States

Tariffs and trade policy

Macro

DriverNegative impact: weakens

“The prices we pay for materials and other commodities are subject to fluctuation including new or increased tariffs.”

Annual report 2026A · The company itself

DriverNegative impact: weakens

“Moreover, discriminatory or conflicting fiscal or trade policies in different countries, including changes to tariffs and existing trade policies and agreements, have and could adversely affect our results.”

Annual report 2026A · The company itself

DriverNegative impact: weakens

“We also have businesses and maintain local currency cash balances in a number of countries with currency exchange, import authorization, pricing or other controls or restrictions. Our results of operations, financial condition and cash flows could be adversely impacted if we are unable to successfully manage such controls and restrictions, continue existing business operations and repatriate earnings from overseas, or if new or increased tariffs, quotas, exchange or price controls, trade barriers or similar restrictions are imposed on our business.”

Annual report 2026A · The company itself

DriverNegative impact: weakens

“Results of elections, referendums, sanctions or other political processes and pressures in certain markets in which our products are manufactured, sold or distributed have created and could create uncertainty regarding how existing governmental policies, laws and regulations may change, including with respect to sanctions, taxes, tariffs, import and export controls and the general movement of goods, materials, services, capital, data and people between countries. The potential implications of such uncertainty, which include, among others, exchange rate fluctuations, variability and unpredictability in trade relations, new or increased tariffs, trade barriers and market contraction, could adversely affect the Company’s results of operations and cash flows.”

Annual report 2026A · The company itself

DriverNegative impact: weakens

“The loss or disruption of such manufacturing and supply arrangements, including for issues such as labor disputes or controversies, loss or impairment of key manufacturing sites, discontinuity or disruptions in our internal information and data systems or those of our suppliers, cybersecurity incidents including but not limited to ransomware attacks, misuse of artificial intelligence (AI) and machine learning technologies, inability to procure sufficient raw or input materials (including water, recycled materials and materials that meet our labor standards), significant changes in trade policy, natural disasters, increasing severity or frequency of extreme weather events due to climate change or otherwise, acts of war or terrorism, disease outbreaks (including epidemics, pandemics or similar widespread public health concerns) or other external factors over which we have no control, have at times interrupted and could interrupt product supply and, if not effectively managed and remedied, have an adverse impact on our business, financial condition, results of operations or cash flows.”

Annual report 2026A · The company itself

DriverNegative impact: weakens

“Our costs are subject to fluctuations, particularly due to changes in the prices of commodities (including certain petroleum-derived materials like resins and paper-based materials like pulp), raw and packaging materials and the costs of labor, tariffs, transportation (including trucks and containers), energy, pensions and healthcare.”

Annual report 2026A · The company itself

Chains in: Geopolitical uncertainty strengthens
Chains out: this weakens Global trade volumes

Inflation

Macro

DriverNegative impact: weakens

“Uncertain economic or social conditions may adversely impact demand for our products or cause our customers and other business partners to suffer financial hardship, which could adversely impact our business. Our business could be negatively impacted by reduced demand for our products related to one or more significant local, regional or global economic or social disruptions. These disruptions have included and may include: a slow-down, recession or inflationary pressures in the general economy; reduced market growth rates; tighter credit markets for our suppliers, vendors or customers; a significant shift in government policies; significant social unrest; the deterioration of economic relations between countries or regions; potential negative consumer sentiment toward non-local products or sources; or the inability to conduct day-to-day transactions through our financial intermediaries to pay funds to or collect funds from our customers, vendors and suppliers.”

Annual report 2026A · The company itself

DriverNegative impact: weakens

“Inflation pressures sometimes result in increases in these input costs.”

Annual report 2026A · The company itself

DriverNegative impact: weakens

“Consumers are changing how they perceive value across their basket of goods as cumulative inflation impacts their shopping behavior.”

Annual report 2026A · The company itself

Chains out: this weakens Consumer spending, strengthens Interest rates

Labour and wages

Raw materials and inputs

DriverNegative impact: weakens

“Our business results depend on our ability to successfully manage productivity improvements and ongoing organizational change, including attracting, developing and retaining key talent as part of our overall succession planning. Our financial projections assume certain new and ongoing productivity improvements and cost savings, including staffing adjustments and employee departures.”

Annual report 2026A · The company itself

DriverNegative impact: weakens

“Factors that may affect our ability to attract and retain sufficient numbers of qualified employees include: employee morale; our reputation; the impacts of political, social and geopolitical polarization; competition from other employers and availability of qualified individuals. Our success depends on identifying, developing and retaining key employees to provide uninterrupted leadership and direction for our business.”

Annual report 2026A · The company itself

InputNegative impact: weakens

“Our costs are subject to fluctuations, particularly due to changes in the prices of commodities (including certain petroleum-derived materials like resins and paper-based materials like pulp), raw and packaging materials and the costs of labor, tariffs, transportation (including trucks and containers), energy, pensions and healthcare.”

Annual report 2026A · The company itself

Natural gas

Raw materials and inputs

DriverNegative impact: weakens

“The conflict in the Middle East could also adversely impact our financial results and operations due to, for example, volatility in global energy markets, supply chain disruptions, inflationary pressures or trade restrictions.”

Annual report 2026A · The company itself

InputNegative impact: weakens

“In addition, fuel, natural gas and derivative products are important commodities consumed in our manufacturing processes and in the transportation of input materials and finished products.”

Annual report 2026A · The company itself

Sea freight and freight rates

Raw materials and inputs

InputNegative impact: weakens

“In addition, fuel, natural gas and derivative products are important commodities consumed in our manufacturing processes and in the transportation of input materials and finished products.”

Annual report 2026A · The company itself

InputNegative impact: weakens

“Our costs are subject to fluctuations, particularly due to changes in the prices of commodities (including certain petroleum-derived materials like resins and paper-based materials like pulp), raw and packaging materials and the costs of labor, tariffs, transportation (including trucks and containers), energy, pensions and healthcare.”

Annual report 2026A · The company itself

Chains in: Geopolitical uncertainty strengthens

Climate change and extreme weather

Macro

DriverNegative impact: weakens

“The loss or disruption of such manufacturing and supply arrangements, including for issues such as labor disputes or controversies, loss or impairment of key manufacturing sites, discontinuity or disruptions in our internal information and data systems or those of our suppliers, cybersecurity incidents including but not limited to ransomware attacks, misuse of artificial intelligence (AI) and machine learning technologies, inability to procure sufficient raw or input materials (including water, recycled materials and materials that meet our labor standards), significant changes in trade policy, natural disasters, increasing severity or frequency of extreme weather events due to climate change or otherwise, acts of war or terrorism, disease outbreaks (including epidemics, pandemics or similar widespread public health concerns) or other external factors over which we have no control, have at times interrupted and could interrupt product supply and, if not effectively managed and remedied, have an adverse impact on our business, financial condition, results of operations or cash flows.”

Annual report 2026A · The company itself

Chains out: this weakens Agriculture and food production

Consumer preference shifts

End markets

DriverPositive impact: strengthens

“BUSINESS STRATEGY & ORGANIZATIONAL RISKS Our ability to meet our growth targets depends on successful product, marketing and operations innovation and successful responses to competitive innovation, evolving digital marketing and selling platforms and changing consumer habits. We are a consumer products company that relies on continued global demand for our brands and products, and consumer expectations and purchasing habits are evolving at an accelerating pace.”

Annual report 2026A · The company itself

Chains out: this mixed effect Beer and beverages

ESG and sustainability reporting

Regulation

DriverNegative impact: weakens

“In addition, governmental and societal attention to environmental and social matters, including changing and disparate mandatory and voluntary reporting, diligence and disclosure on topics such as climate change, waste production, water usage, nature impacts, human capital, respect for human rights, labor and risk oversight, could continue to expand the nature, scope and complexity of matters that we are required to control, assess and report. These and other rapidly changing laws, regulations, policies and related interpretations as well as increased enforcement actions by various governmental and regulatory agencies, create challenges for the Company, may alter the environment in which we do business, may increase the ongoing costs and complexities of compliance including by requiring investments in technology or other compliance systems and may ultimately result in the need to cease manufacturing, sales or other business activities in certain jurisdictions, which could adversely impact our results of operations and cash flows.”

Annual report 2026A · The company itself

Fuel

Raw materials and inputs

InputNegative impact: weakens

“In addition, fuel, natural gas and derivative products are important commodities consumed in our manufacturing processes and in the transportation of input materials and finished products.”

Annual report 2026A · The company itself

Chains out: this strengthens Shipping and logistics, strengthens Aviation and travel

Interest rates

Macro

DriverNegative impact: weakens

“As we refinance debt or renew derivatives, we are exposed to movement in global interest rates and rate differentials.”

Annual report 2026A · The company itself

Chains in: Public debt and fiscal policy strengthens, Inflation strengthens
Chains out: this weakens Construction, weakens Real estate, weakens Wind power, weakens Housing market, weakens Office and commercial property, weakens Residential rental, weakens Residential construction

Oil

Raw materials and inputs

DriverNegative impact: weakens

“The conflict in the Middle East could also adversely impact our financial results and operations due to, for example, volatility in global energy markets, supply chain disruptions, inflationary pressures or trade restrictions.”

Annual report 2026A · The company itself

Chains out: this strengthens Plastics and polymers

Subcontractors and haulage capacity

Raw materials and inputs

InputNegative impact: weakens

“Additionally, these and other economic conditions may cause our suppliers, distributors, contractors or other third-party partners to suffer financial or operational difficulties that they cannot overcome, resulting in their inability to provide us with the materials and services we need, in which case our business and results of operations could be adversely affected.”

Annual report 2026A · The company itself

Wood and timber

Raw materials and inputs

InputNegative impact: weakens

“Our costs are subject to fluctuations, particularly due to changes in the prices of commodities (including certain petroleum-derived materials like resins and paper-based materials like pulp), raw and packaging materials and the costs of labor, tariffs, transportation (including trucks and containers), energy, pensions and healthcare.”

Annual report 2026A · The company itself

Asia and emerging markets

Geography

Geography

“In the U.S., we own and operate 24 manufacturing sites located in 18 different states. In addition, we own and operate 72 manufacturing sites in 31 other countries.”

Annual report 2026A · The company itself

Electricity

Raw materials and inputs

InputNegative impact: weakens

“Our costs are subject to fluctuations, particularly due to changes in the prices of commodities (including certain petroleum-derived materials like resins and paper-based materials like pulp), raw and packaging materials and the costs of labor, tariffs, transportation (including trucks and containers), energy, pensions and healthcare.”

Annual report 2026A · The company itself

Chains in: Data centres strengthens, Electrification strengthens
Chains out: this strengthens Power grid expansion

Europe

Geography

Geography

“In the U.S., we own and operate 24 manufacturing sites located in 18 different states. In addition, we own and operate 72 manufacturing sites in 31 other countries.”

Annual report 2026A · The company itself

Precious metals

Raw materials and inputs

InputNegative impact: weakens

“Reportable Segments % of Net Sales (1) % of Net Earnings (1) Product Categories (Sub-Categories) Major Brands Beauty 19% 17% Hair Care (Conditioners, Shampoos, Styling Aids, Treatments) Head & Shoulders, Herbal Essences, Pantene, Rejoice Personal Care (Antiperspirants and Deodorants, Personal Cleansing) Native, Old Spice, Safeguard, Secret Skin Care (Facial Moisturizers, Cleaners and Treatments) Olay, SK-II Grooming 8% 9% Grooming (Appliances, Female Blades & Razors, Male Blades & Razors, Pre- and Post-Shave Products, Other Grooming) Braun, Gillette, Venus Health Care 14% 15% Oral Care (Toothbrushes, Toothpastes, Other Oral Care) Crest, Oral-B Personal Health Care (Gastrointestinal, Pain Relief, Rapid Diagnostics, Respiratory, Vitamins/Minerals/Supplements, Other Personal Health Care) Metamucil, Neurobion, Pepto-Bismol, Vicks Fabric & Home Care 35% 35% Fabric Care (Fabric Enhancers, Laundry Additives, Laundry Detergents) Ariel, Downy, Gain, Tide Home Care (Air Care, Dish Care, P&G Professional, Surface Care) Cascade, Dawn, Fairy, Febreze, Mr.”

Annual report 2026A · The company itself

United States

Geography

Geography

“In the U.S., we own and operate 24 manufacturing sites located in 18 different states. In addition, we own and operate 72 manufacturing sites in 31 other countries.”

Annual report 2026A · The company itself

Chains in: USD vs DKK/EUR mixed effect

Water

Raw materials and inputs

InputNegative impact: weakens

“The loss or disruption of such manufacturing and supply arrangements, including for issues such as labor disputes or controversies, loss or impairment of key manufacturing sites, discontinuity or disruptions in our internal information and data systems or those of our suppliers, cybersecurity incidents including but not limited to ransomware attacks, misuse of artificial intelligence (AI) and machine learning technologies, inability to procure sufficient raw or input materials (including water, recycled materials and materials that meet our labor standards), significant changes in trade policy, natural disasters, increasing severity or frequency of extreme weather events due to climate change or otherwise, acts of war or terrorism, disease outbreaks (including epidemics, pandemics or similar widespread public health concerns) or other external factors over which we have no control, have at times interrupted and could interrupt product supply and, if not effectively managed and remedied, have an adverse impact on our business, financial condition, results of operations or cash flows.”

Annual report 2026A · The company itself

Competitors mentioned in the report

No named competitors in the report.

Financial figures

Revenue
latest fiscal year
87.03 bn USD
Revenue growth
vs. the year before, same method
3.3 %
EBITDA
reported by the company
22.91 bn USD
Net debt
debt incl. leasing minus cash
20.24 bn USD
Diluted EPS
per share
6.62 USD

Source: 10-K (SEC) A. See the report

Criteria

Profit✓
Growing✓
Healthy balance sheet✓

Only the criteria that can be computed from financial statements on this page. The remaining criteria (such as price and dividend) need a share price and are in the analysis.

Figures are in the report's currency (USD), not converted to DKK. Quotes are shown as the company's own words in English.

This page describes what the company itself writes. It isn't an assessment and isn't a recommendation. Run an analysis to see how the company connects to your view.