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United Rentals

Sector unknown·URI · USA (SEC 10-K)·Fiscal year to 31/12/2025

Automation and roboticsDigitalisationOilNatural gasBusiness cycle and GDP growth

Business United Rentals is the largest equipment rental company in the world, operates throughout the United States and Canada, and has a smaller presence in Europe, Australia and New Zealand.

Exposure profile

Raw materials and inputsMacroTechnologyRegulationEnd marketsGeography
Raw materials and inputs Oil, Natural gas, Fuel, Labour and wages
Macro Business cycle and GDP growth, Interest rates, Climate change and extreme weather, Cyber attacks and IT security risk
Technology Automation and robotics, Digitalisation, E-commerce, Artificial intelligence
Regulation Labour regulation, AI regulation, EU climate and energy policy, Financial regulation
End markets not mentioned
Geography United States, Denmark, Nordics

Derived from what the company itself writes. Empty directions mean the report doesn't mention themes of that type.

In their own words

Grouped by theme, from the management review in the annual report. A · The company itself is a verbatim quote, B · From the report is without a verified quote.

Construction

End markets

Market

“The specialty segment rents products (and provides setup and other services on such rented equipment) including (i) trench safety equipment, such as trench shields, aluminum hydraulic shoring systems, slide rails, crossing plates, construction 6 Table of Contents lasers and line testing equipment for underground work, (ii) power and HVAC equipment, such as portable diesel generators, electrical distribution equipment, and temperature control equipment, (iii) fluid solutions equipment primarily used for fluid containment, transfer and treatment, (iv) mobile storage equipment and modular office space and (v) surface protection mats.”

Annual report 2025A · The company itself

Market

“Industry Overview and Economic Outlook United Rentals serves the following three principal end-markets for equipment rental in North America: industrial and other non-construction; commercial (or private non-residential) construction; and residential construction, which includes remodeling. We also have a smaller presence in Europe, Australia and New Zealand.”

Annual report 2025A · The company itself

Market

“The general rentals segment includes the rental of construction, aerial and industrial equipment, general tools and light equipment, and related services and activities. The general rentals segment’s customers include construction and industrial companies, manufacturers, utilities, municipalities and homeowners.”

Annual report 2025A · The company itself

Market

“Customers Our customer base is highly diversified and ranges from Fortune 500 companies to small businesses and homeowners.”

Annual report 2025A · The company itself

Market

“Our customers include: •construction companies that use equipment for constructing and renovating commercial buildings, warehouses, industrial and manufacturing plants, office parks, airports, residential developments and other facilities; •industrial companies—such as manufacturers, chemical companies, paper mills, railroads, ship builders and utilities—that use equipment for plant maintenance, upgrades, expansion and construction; •municipalities that require equipment for a variety of purposes; and •homeowners and other individuals that use equipment for projects that range from simple repairs to major renovations.”

Annual report 2025A · The company itself

Market

“Our general rental equipment and specialty equipment are used in connection with private non-residential construction and industrial activities. In the past, weakness in our end-markets has led to a decrease in the demand for our equipment and in the rates we realized.”

Annual report 2025A · The company itself

Market

“The specialty segment’s customers include construction companies involved in infrastructure projects, municipalities and industrial companies. This segment primarily operates in the United States and Canada, and has a smaller presence in Europe, Australia and New Zealand.”

Annual report 2025A · The company itself

Chains in: Interest rates weakens, Housing market strengthens, Public investment and infrastructure strengthens, Business cycle and GDP growth strengthens, Reconstruction of Ukraine strengthens

Industrial manufacturing

End markets

Market

“Business United Rentals is the largest equipment rental company in the world, operates throughout the United States and Canada, and has a smaller presence in Europe, Australia and New Zealand.”

Annual report 2025A · The company itself

Market

“We sell equipment such as aerial lifts, reach forklifts, telehandlers, compressors and generators from many leading equipment manufacturers. The type of new equipment that we sell varies by location.”

Annual report 2025A · The company itself

Market

“The general rentals segment includes the rental of construction, aerial and industrial equipment, general tools and light equipment, and related services and activities. The general rentals segment’s customers include construction and industrial companies, manufacturers, utilities, municipalities and homeowners.”

Annual report 2025A · The company itself

Market

“Customers Our customer base is highly diversified and ranges from Fortune 500 companies to small businesses and homeowners.”

Annual report 2025A · The company itself

Market

“Our customers include: •construction companies that use equipment for constructing and renovating commercial buildings, warehouses, industrial and manufacturing plants, office parks, airports, residential developments and other facilities; •industrial companies—such as manufacturers, chemical companies, paper mills, railroads, ship builders and utilities—that use equipment for plant maintenance, upgrades, expansion and construction; •municipalities that require equipment for a variety of purposes; and •homeowners and other individuals that use equipment for projects that range from simple repairs to major renovations.”

Annual report 2025A · The company itself

Market

“Our general rental equipment and specialty equipment are used in connection with private non-residential construction and industrial activities. In the past, weakness in our end-markets has led to a decrease in the demand for our equipment and in the rates we realized.”

Annual report 2025A · The company itself

Labour and wages

Raw materials and inputs

DriverNegative impact: weakens

“Turnover of members of our management and our ability to attract and retain key personnel may adversely affect our ability to efficiently manage our business and execute our strategy. Table of Contents Our success is dependent, in part, on the experience and skills of our management team, and competition in our industry and the business world for top management talent is generally significant.”

Annual report 2025A · The company itself

DriverNegative impact: weakens

“In addition, we must continue to identify, hire, train and retain key personnel who maintain relationships with our customers and who provide technical skills required for our Company's growth. There is a shortage of qualified personnel in these fields, and we compete with other companies for the limited pool of talent.”

Annual report 2025A · The company itself

DriverNegative impact: weakens

“We currently have approximately 1,800 employees who are represented by unions and covered by collective bargaining agreements and approximately 26,700 employees who are not represented by unions. Various unions occasionally seek to organize certain of our nonunion employees.”

Annual report 2025A · The company itself

InputNegative impact: weakens

“Under the collective bargaining agreements that we have signed, we are obligated to contribute to several multiemployer pension plans on behalf of some of our unionized employees. A multiemployer pension plan is a plan that covers the union-represented workers of various unrelated companies.”

Annual report 2025A · The company itself

StrategyPositive impact: strengthens

“Human Capital The Company’s key human capital management objectives are to attract, retain and develop talent to deliver on the Company’s strategy. To support these objectives, the Company’s human resources programs are designed to: keep people safe and healthy; enhance the Company’s culture through efforts aimed at making the workplace more inclusive; acquire and retain high-performing talent; ensure employees are supported and engaged so they can provide outstanding customer service; reward and support employees through competitive pay and benefit programs; develop talent to prepare them for critical roles and leadership positions; and facilitate internal talent mobility to create a high-performing workforce.”

Annual report 2025A · The company itself

Agriculture and food production

End markets

Market

“The specialty segment rents products (and provides setup and other services on such rented equipment) including (i) trench safety equipment, such as trench shields, aluminum hydraulic shoring systems, slide rails, crossing plates, construction 6 Table of Contents lasers and line testing equipment for underground work, (ii) power and HVAC equipment, such as portable diesel generators, electrical distribution equipment, and temperature control equipment, (iii) fluid solutions equipment primarily used for fluid containment, transfer and treatment, (iv) mobile storage equipment and modular office space and (v) surface protection mats.”

Annual report 2025A · The company itself

Market

“Industry Overview and Economic Outlook United Rentals serves the following three principal end-markets for equipment rental in North America: industrial and other non-construction; commercial (or private non-residential) construction; and residential construction, which includes remodeling. We also have a smaller presence in Europe, Australia and New Zealand.”

Annual report 2025A · The company itself

Market

“The specialty segment’s customers include construction companies involved in infrastructure projects, municipalities and industrial companies. This segment primarily operates in the United States and Canada, and has a smaller presence in Europe, Australia and New Zealand.”

Annual report 2025A · The company itself

Chains in: Grain and agricultural commodities mixed effect, Climate change and extreme weather weakens, Grocery retail and private label weakens

Digitalisation

Technology

StrategyPositive impact: strengthens

“Our general strategy focuses on profitability and return on invested capital, and, in particular, calls for: •A consistently superior standard of service to customers, often provided through a single lead contact who can coordinate the cross-selling of the various services we offer throughout our network. We utilize a proprietary software application, Total Control®, which provides our key customers with a single in-house software application that enables them to monitor and manage all their equipment needs. Total Control® is a unique customer offering that enables us to develop strong, long-term relationships with our larger customers.”

Annual report 2025A · The company itself

StrategyPositive impact: strengthens

“Our customers can check equipment availability and pricing, and reserve equipment online, 24 hours a day, seven days a week, by accessing our equipment catalog and used equipment listing, which can be found at www.unitedrentals.com. Total Control®.”

Annual report 2025A · The company itself

StrategyPositive impact: strengthens

“We may fail to respond adequately to changes in technology and customer demands, which could adversely affect our results of operation, financial condition and cash flows. In recent years, our industry and end-markets have been characterized by rapid changes in technology and customer demands. Our ability to continually improve our current processes and customer-facing tools in response to changes in technology or in customer expectations is essential in maintaining our competitive position and maintaining current levels of customer satisfaction.”

Annual report 2025A · The company itself

Chains in: Cybersecurity (products and services) strengthens, Public investment and infrastructure strengthens
Chains out: this strengthens IT consulting and public-sector IT

IT operations and cloud

Raw materials and inputs

DriverNegative impact: weakens

“Disruptions in our information technology systems, or those of our third-party vendors, could adversely affect our operating results by limiting our ability to effectively monitor and control our operations, adjust to changing market conditions, implement strategic initiatives or support our online ordering system. We rely on the continuous and uninterrupted performance of our information technology systems, and those of our third-party vendors, to be able to monitor and control our operations, adjust to changing market conditions, implement strategic initiatives and support our online ordering system.”

Annual report 2025A · The company itself

StrategyPositive impact: strengthens

“We reduce costs through the consolidation of functions that are common to our branches, such as accounts payable, payroll, benefits and risk management, information technology and credit and collection. Our information technology systems, some of which are proprietary and some of which are licensed, support our operations.”

Annual report 2025A · The company itself

M&A and consolidation

Macro

InputNegative impact: weakens

“We are dependent on our relationships with key suppliers to obtain equipment and other supplies for our business on acceptable terms. Our centralization of equipment and non-equipment purchases has resulted in us depending on, and being exposed to, the credit risk of a group of key suppliers.”

Annual report 2025A · The company itself

StrategyPositive impact: strengthens

“We have historically achieved a significant portion of our growth through acquisitions and we will continue to consider potential acquisitions on a selective basis. From time to time we have also approached, or have been approached by, other public companies or large privately-held companies to explore consolidation opportunities.”

Annual report 2025A · The company itself

Artificial intelligence

Technology

StrategyPositive impact: strengthens

“We use AI in our business and in our products, and challenges with properly managing its use could result in reputational harm, competitive harm, and legal liability, and adversely affect our business or results of operations. We incorporate AI solutions into our products, services and features, and we leverage AI in our product development and our operations. If we are unable to effectively integrate AI into our business processes or keep pace with rapidly evolving AI technological developments, we may face a competitive disadvantage.”

Annual report 2025A · The company itself

Chains out: this strengthens Data centres, strengthens Semiconductors and electronic components, strengthens Semiconductor industry

Automation and robotics

Technology

StrategyPositive impact: strengthens

“Our fleet team's analyses are aligned with these objectives to identify trends in equipment categories and define action plans that can generate improved returns; •A continued focus on “Lean” management techniques, including kaizen processes focused on continuous improvement. We have a dedicated team responsible for reducing waste in our operational processes, with the objectives of: condensing the cycle time associated with preparing equipment for rent; optimizing our resources for delivery and pickup of equipment; improving the effectiveness and efficiency of our repair and maintenance operations; and implementing customer service best practices; •The continued expansion and cross-selling of adjacent specialty and services products, which enables us to provide a “one-stop” shop for our customers.”

Annual report 2025A · The company itself

E-commerce

Technology

StrategyPositive impact: strengthens

“Our customers can check equipment availability and pricing, and reserve equipment online, 24 hours a day, seven days a week, by accessing our equipment catalog and used equipment listing, which can be found at www.unitedrentals.com. Total Control®.”

Annual report 2025A · The company itself

ESG and sustainability reporting

Regulation

StrategyPositive impact: strengthens

“We are subject to risks related to our ability to meet our aspirational sustainability and safety goals, including our greenhouse gas intensity reduction goal, which, if not achieved, could damage our reputation and have an adverse effect on our financial performance. Although we have announced aspirational sustainability and safety goals, including our greenhouse gas intensity reduction goal, our efforts to provide more low- and zero-emissions equipment to our customers and our efforts to provide customers with tools to monitor and manage their environmental impacts, there can be no assurance that our shareholders and other stakeholders will agree with our goals and strategies or be satisfied with our efforts to attain such goals.”

Annual report 2025A · The company itself

Packaging

Raw materials and inputs

Market

“Sales of Rental Equipment. We routinely sell used rental equipment and invest in new equipment in order to manage repair and maintenance costs, as well as the composition and size of our fleet. We also sell used equipment in response to customer demand for the equipment.”

Annual report 2025A · The company itself

Chains out: this weakens Beer and beverages

SMEs

End markets

Market

“Customers Our customer base is highly diversified and ranges from Fortune 500 companies to small businesses and homeowners.”

Annual report 2025A · The company itself

Business cycle and GDP growth

Macro

DriverPositive impact: strengthens

“Our business has been and may in the future be adversely affected by economic conditions in the United States and globally. A worsening of economic conditions, in particular with respect to North American construction and industrial activities, could cause weakness in our end-markets and adversely affect our revenues and operating results, the effect of which could be exacerbated due to end-market concentration.”

Annual report 2025A · The company itself

DriverNegative impact: weakens

“One of the reasons some of our customers find it more attractive to rent equipment than own that equipment is the need to deploy their capital elsewhere. However, some of our customers may have liquidity issues and ultimately may not be able to fulfill the terms of their rental agreements with us. If we are unable to manage credit risk issues adequately, or if a large number of customers have financial difficulties at the same time, our credit losses could increase above historical levels and our operating results would be adversely affected.”

Annual report 2025A · The company itself

Chains out: this strengthens Global trade volumes, strengthens Construction

Interest rates

Macro

DriverNegative impact: weakens

“At December 31, 2025, our total indebtedness was $14.2 billion. Our significant indebtedness could adversely affect our business, results of operations and financial condition in a number of ways by, among other things: •increasing our vulnerability to, and limiting our flexibility to plan for, or react to, adverse economic, industry or competitive developments; •making it more difficult to pay or refinance our debts as they become due during periods of adverse economic, financial market or industry conditions; •requiring us to devote a substantial amount of our cash flow to debt service, reducing the funds available for other purposes, including funding working capital, capital expenditures, acquisitions, execution of our growth strategy and other general corporate purposes, or otherwise constraining our financial flexibility; •restricting our ability to move operating cash flows to Holdings.”

Annual report 2025A · The company itself

DriverNegative impact: weakens

“A portion of our indebtedness bears interest at variable rates that are linked to changing market interest rates. As a result, increases in market interest rates increase our interest expense and our debt service obligations. At December 31, 2025, we had $4.1 billion of indebtedness that bore interest at variable rates.”

Annual report 2025A · The company itself

Chains in: Public debt and fiscal policy strengthens, Inflation strengthens
Chains out: this weakens Construction, weakens Real estate, weakens Wind power, weakens Housing market, weakens Office and commercial property, weakens Residential rental, weakens Residential construction

Natural gas

Raw materials and inputs

DriverPositive impact: strengthens

“Trends in oil and natural gas prices have in the past adversely affected, and could again in the future adversely affect, the level of exploration, development and production activity of certain of our customers and the demand for our services and products. Demand for our services and products is sensitive to the level of exploration, development and production activity of, and the corresponding capital spending by, oil and natural gas companies, including national oil companies, regional exploration and production providers, and related service providers.”

Annual report 2025A · The company itself

DriverNegative impact: weakens

“The level of exploration, development and production activity is directly affected by trends in oil and natural gas prices, which historically have been volatile and are likely to continue to be volatile. Prices for oil and natural gas are subject to potentially large fluctuations in response to relatively minor changes in the supply of and demand for oil and natural gas, market uncertainty, and a variety of other economic factors that are beyond our control.”

Annual report 2025A · The company itself

Oil

Raw materials and inputs

DriverPositive impact: strengthens

“Trends in oil and natural gas prices have in the past adversely affected, and could again in the future adversely affect, the level of exploration, development and production activity of certain of our customers and the demand for our services and products. Demand for our services and products is sensitive to the level of exploration, development and production activity of, and the corresponding capital spending by, oil and natural gas companies, including national oil companies, regional exploration and production providers, and related service providers.”

Annual report 2025A · The company itself

DriverNegative impact: weakens

“The level of exploration, development and production activity is directly affected by trends in oil and natural gas prices, which historically have been volatile and are likely to continue to be volatile. Prices for oil and natural gas are subject to potentially large fluctuations in response to relatively minor changes in the supply of and demand for oil and natural gas, market uncertainty, and a variety of other economic factors that are beyond our control.”

Annual report 2025A · The company itself

Chains out: this strengthens Plastics and polymers

Fuel

Raw materials and inputs

InputNegative impact: weakens

“Increases in fuel costs or reduced supplies of fuel have in the past harmed, and could in the future again harm, our business. We believe that one of our competitive advantages is the mobility of our fleet. Accordingly, our business in the past has been, and in the future could be, adversely affected by limitations on fuel supplies or significant increases in fuel prices that result in higher costs to us for transporting equipment from one branch to another branch.”

Annual report 2025A · The company itself

Chains out: this strengthens Shipping and logistics, strengthens Aviation and travel

Climate change and extreme weather

Macro

DriverNegative impact: weakens

“Our business is seasonal, with demand for our rental equipment tending to be lower in the winter months.”

Annual report 2025A · The company itself

DriverNegative impact: weakens

“Severe weather events or other natural occurrences may materially adversely impact our operations and markets. As severe weather events and other natural occurrences become increasingly common, our or our customers’ operations may be disrupted, which could result in increased operational costs or reduced demand for our products and services, and the increased incidence of severe weather and other natural occurrences may also reduce the availability or increase the cost of insurance for such events.”

Annual report 2025A · The company itself

Chains out: this weakens Agriculture and food production

Labour regulation

Regulation

DriverNegative impact: weakens

“Environmental and Safety Regulations Our operations are subject to numerous laws governing environmental protection and occupational health and safety matters. These laws regulate environmental issues such as wastewater, storm water, solid and hazardous wastes and materials, and air quality. Our operations generally do not raise significant environmental risks, but we use and store hazardous materials as part of maintaining our rental equipment fleet and the overall operations of our business, dispose of solid and hazardous waste and wastewater from equipment washing, and store and dispense petroleum products from storage tanks at certain locations.”

Annual report 2025A · The company itself

DriverNegative impact: weakens

“Our 1,494 branch locations in the United States are located in 49 states, and Puerto Rico, which exposes us to a host of different state and local regulations, in addition to federal law and regulatory and contractual requirements we face as a government contractor. These laws and requirements address multiple aspects of our operations, such as employee safety, consumer rights, privacy, employee benefits and more.”

Annual report 2025A · The company itself

AI regulation

Regulation

DriverNegative impact: weakens

“Changes in laws, rules, directives, and regulations governing the use of AI may adversely affect our ability to develop and use AI or subject us to legal liability. The cost of complying with laws and regulations governing AI could be significant and would increase our operating expenses, which could adversely affect our business, financial condition, results of operations and cash flows.”

Annual report 2025A · The company itself

Cyber attacks and IT security risk

Macro

DriverNegative impact: weakens

“Our financial performance and our reputation could be adversely affected, and we could be subject to legal liability or regulatory enforcement actions, if we are unable to protect against, or effectively respond to, cyberattacks or other cyber incidents. We depend on the security of our information technology systems, and those of our third-party vendors, to support numerous business processes and activities, including our online ordering system.”

Annual report 2025A · The company itself

Chains out: this strengthens Cybersecurity (products and services)

Equity and capital markets

Macro

DriverNegative impact: weakens

“Our rental fleet is subject to residual value risk upon disposition and may not sell at the prices or in the quantities we expect. The market value of any given piece of rental equipment could be less than its depreciated value at the time it is sold.”

Annual report 2025A · The company itself

EU climate and energy policy

Regulation

DriverNegative impact: weakens

“The U.S. federal government, U.S. states and certain other countries and regions have adopted or are considering legislation, regulation or policies on these topics, including the imposition of caps or taxes on greenhouse gas emissions from certain sectors or facility categories, disclosure of corporate greenhouse gas emissions, and limitations on diversity, equity and inclusion programs. Compliance with such laws, regulations or policies, including any that may be adopted in the future, could, among other things, increase the costs of operating our businesses, reduce the demand for our products and services and impact the prices we charge our customers, any or all of which could adversely affect our results of operations.”

Annual report 2025A · The company itself

Chains out: this strengthens Circular economy and recycling, strengthens Energy efficiency

Financial regulation

Regulation

DriverNegative impact: weakens

“Our operations are subject to numerous laws and regulations governing environmental protection and occupational health and safety matters. These laws regulate issues such as wastewater, storm water, solid and hazardous waste, storage of hazardous materials, and air quality.”

Annual report 2025A · The company itself

Insurance premiums and reinsurance

Raw materials and inputs

InputNegative impact: weakens

“In the ordinary course of our business operations, we are exposed to a variety of potential claims. These claims include those relating to personal injuries or property damage arising from: (i) the use and/or operation of our rented or sold equipment, (ii) motor vehicle accidents involving our vehicles and our employees, and (iii) employment-related claims.”

Annual report 2025A · The company itself

Currency exposure

Macro

DriverMixed impact: mixed

“Sales of our used rental equipment at prices that fall significantly below our projections and/or in lesser quantities than we anticipate will have a negative impact on our results of operations and cash flows. We have operations outside the United States, in Canada, Europe, Australia and New Zealand. As a result, we may incur losses from the impact of foreign currency fluctuations and have higher costs than we otherwise would have due to the need to comply with foreign laws.”

Annual report 2025A · The company itself

DriverMixed impact: mixed

“Our operations in Canada, Europe, Australia and New Zealand are subject to the risks normally associated with international operations. These include the need to (i) convert currencies, which could result in a gain or loss depending on fluctuations in exchange rates and (ii) comply with foreign laws and regulations, as well as U.S. laws and regulations, applicable to our operations in foreign jurisdictions.”

Annual report 2025A · The company itself

Denmark

Geography

Geography

“Business United Rentals is the largest equipment rental company in the world, operates throughout the United States and Canada, and has a smaller presence in Europe, Australia and New Zealand.”

Annual report 2025A · The company itself

Nordics

Geography

Geography

“Business United Rentals is the largest equipment rental company in the world, operates throughout the United States and Canada, and has a smaller presence in Europe, Australia and New Zealand.”

Annual report 2025A · The company itself

Tariffs and trade policy

Macro

DriverNegative impact: weakens

“The cost of new equipment for use in our rental fleet has increased, and could continue to increase in the future, due to increased material costs for our suppliers (including tariffs on raw materials) or other factors beyond our control. Such increases could materially adversely impact our financial condition and results of operations in future periods.”

Annual report 2025A · The company itself

Chains in: Geopolitical uncertainty strengthens
Chains out: this weakens Global trade volumes

United States

Geography

Geography

“Business United Rentals is the largest equipment rental company in the world, operates throughout the United States and Canada, and has a smaller presence in Europe, Australia and New Zealand.”

Annual report 2025A · The company itself

Chains in: USD vs DKK/EUR mixed effect

Competitors mentioned in the report

No named competitors in the report.

Financial figures

Revenue
latest fiscal year
3.7 bn USD
Revenue growth
vs. the year before, same method
3 %
EBITDA
reported by the company
4.41 bn USD
Net debt
debt incl. leasing minus cash
15.28 bn USD
Diluted EPS
per share
38.61 USD

Source: 10-K (SEC) A. See the report

Criteria

Profit✓
Growing✓
Healthy balance sheet✗

Only the criteria that can be computed from financial statements on this page. The remaining criteria (such as price and dividend) need a share price and are in the analysis.

Figures are in the report's currency (USD), not converted to DKK. Quotes are shown as the company's own words in English.

This page describes what the company itself writes. It isn't an assessment and isn't a recommendation. Run an analysis to see how the company connects to your view.