EUROPRIS ASA

“The group is proud of its highly competent and capable employees who demonstrated strong operational performance during the year.”

Annual report 2024A · The company itself

“The group depends on skilled and motivated employees to ensure operational success and achieve strategic goals. By maintaining a strong reputation as an employer of choice, the group can attract top talent, retain employees, and gain a competitive position.”

Annual report 2024A · The company itself

“The physically demanding nature of work for the employees in stores and the logistics centre exposes these groups to an increased health risk.”

Annual report 2024A · The company itself

“The group did not identify any immediate or material potential negative or positive impacts for its workforce related to transitioning to greener and climate-neutral operations. However, the group’s ambitious short and long-term climate targets are likely to result in changes to how employees work across departments. In order to adapt the evolving business model and align on these goals, there will be a need for reskilling and upskilling.”

Annual report 2024A · The company itself

“Employees, distribution by age group* Number of employees Share of employees Under 30 years 1,837 46.3% 1,481 37.3% Over 50 years 16.3% Total 3,964 100.0% *Segment Norway // S1-11 Social protection All employees in the group are covered by social protection against loss of income in alignment with local laws, through public programmes and benefits offered by the group.”

Annual report 2024A · The company itself

“In 2024, the group pay gap was on average 10.3 per cent.”

Annual report 2024A · The company itself

“While this business model has a cost-effective sourcing model, it also introduces risks related to human rights violations. This in turn could impact negatively on value chain workers' lives and expose the organisation to reputational and operational risks.”

Annual report 2024A · The company itself

“When assessing the risk related to child labour, countries like India, Bangladesh and Vietnam pose an increased risk of occurrence as opposed to China, where this risk is seen as relatively low.”

Annual report 2024A · The company itself

“Examples of incidents which lead to a grade C include excessive overtime working or minor HSE infractions.”

Annual report 2024A · The company itself

“Inflationary pressures drove costs higher at the beginning of the year, although cost measures and strict controls have gradually reined in the cost escalation and protected our operational efficiency and leverage.”

Annual report 2024A · The company itself

“Operating expenses were under pressure from high wage growth and high inflation, but due to great attention to the cost base the group managed to deliver a lower organic cost increase than expected at the beginning of the year.”

Annual report 2024A · The company itself

“This reflected an increase from 257 to 260 directly operated stores and the overall impact of inflation and wage growth.”

Annual report 2024A · The company itself

“Import of goods from high-risk countries connected to health and safety The group depends on global sourcing to leverage cost effectiveness. This implicates sourcing of products from countries associated with higher risk of insufficient consideration towards employees' health and safety.”

Annual report 2024A · The company itself

“Collaboration with NAV on internships, training and language practice Through collaboration and business relationships with NAV, Europris prioritises creating opportunities for individuals to gain skills, return to the workforce, and support local communities.This approach contributes to both individual development and organisational success, aligning with the group’s strategy.”

Annual report 2024A · The company itself

“Talent attraction, employee retention and competitive advantage as a result of a good reputation Maintaining a strong reputation as an employer of choice offers group the opportunity to attract top talent, retain employees, and gain a competitive edge. Transparency, meeting expectations, and long-term commitment help build trust and loyalty, positioning the group as a leading employer.”

Annual report 2024A · The company itself

“Europris works with NAV to provide opportunities for individuals outside the labour market to gain work experience and re-enter the job force. This initiative is important, as it enables Europris to contribute to broader value creation by helping individuals gain valuable work experience and rejoin the work force.”

Annual report 2024A · The company itself

“This year, it has enhanced reporting mechanisms and provided leadership training on recording work-related injuries as part of sickness absence statistics. This will improve statistical accuracy moving forward and contribute to better follow-up and prevention.”

Annual report 2024A · The company itself

“Sourcing office with on site personnel in China The group has structured its business model to safeguard value chain workers by establishing a local sourcing office in China. With on-site personnel maintaining direct communication with suppliers, the local team helps bridge language and cultural barriers, provides valuable market insights, and enhances the ability to identify and mitigate risks effectively.”

Annual report 2024A · The company itself

“The policies are aligned with the UN Guiding Principles on Business and Human Rights, the ILO Declaration on Fundamental Principles and Rights at Work and the OECD Guidelines for Multinational Enterprises, and includes zero tolerance for human rights violations.”

Annual report 2024A · The company itself

“The latter is responsible for following up quality and social audits in collaboration with the sustainability departments and the sourcing office in China. The latter comprises 30 employees who are specialists in their product categories and play an important role in the efforts to secure responsible suppliers in Asia as they can help overcoming cultural barriers and speaks the language.”

Annual report 2024A · The company itself

“The group target is that all products sourced in risk areas must come from suppliers and factories audited for social aspects by the end of 2030. In addition, all suppliers and factories with a BSCI assessment must have a score of C or better on a scale from A-F.”

Annual report 2024A · The company itself

“Working conditions and other work related rights Y N N All products sourced from risk areas will come from socially audited suppliers 94.4 99.3 90.5 > 99.3 > 90.5 Percentage of purchase cost from suppliers audited before or during 2024 (measured yearly) EP= Europris PP = Pure play and be a pioneer for affordable sustainable products.”

Annual report 2024A · The company itself

“Europris has established a set of guidelines for its employees. The aim of these guidelines is to ensure a common understanding of the group's culture, values and expectations.”

Annual report 2024A · The company itself

“Employees at top management level, gender distribution Employment level Number of (headcount) Female Male Total Female Male Top management level 28.3% 71.7% Store managers 55.8% 44.2% Store employees following collective pay agreements 2,744 1,438 4,181 65.6% 34.4% Warehouse employees following collective pay agreements 14.7% 85.3% Staff on individual pay agreements 54.2% 45.8% Total 3,210 2,142 5,352 60.0% 40.0% In the group, there is a total of 60 per cent women and 40 per cent men.”

Annual report 2024A · The company itself

“The group sells products containing coffee, cocoa, wood, palm oil and soy which can be associated with deforestation and biodiversity loss. The fact that the group has this negative impact also constitutes a reputational risk linked to being perceived as selling products prone to deforestation.”

Annual report 2024A · The company itself

“The group offers spare parts and repair options for a selection within durable goods. When these are damaged or lose parts, they are typically replaced in full if repair options are not available.This leads to increased consumption and demand for virgin materials, which may contribute to environmental degradation.”

Annual report 2024A · The company itself

“Sale of affordable goods The selling of lower-priced goods might lower the barrier to purchase new or additional items. As a result, consumers may replace products more frequently, which can lead to increased consumption.”

Annual report 2024A · The company itself

“Sale of products with excessive packaging To ensure protection during transport and enhanced shelf appeal, products are sometimes packaged excessively. This practice protects the products, but at the same time it may contribute to environmental degradation by increasing waste generation.”

Annual report 2024A · The company itself

“Increased demand for circular products With less resources used in products and packaging, the group has the opportunity over time to reduce the cost of goods sold. In addition, offering more circular products could benefit brand reputation, customer loyalty, and result in increased sales.”

Annual report 2024A · The company itself

“Waste generation in own operations The group's own operations generate waste, particularly from packaging in stores. This may affect the environment negatively through increased landfill use and greenhouse gas emissions from waste management processes.”

Annual report 2024A · The company itself

“There is an actual negative impact of 9,772 tons of waste generated from the group’s own operations, the primary sorted material being cardboard and paper. The residual waste counts for 1,457 tons.”

Annual report 2024A · The company itself

“Sourcing strategy to enable the use of recyclable and renewable raw materials Based on the guidelines for sustainable sourcing, Europris contributes positively to resource use downstream and upstream by gradually choosing raw materials for products and packaging that are recyclable and/or renewable. This approach reduces the strain on natural resources and upstream inflows in the value chain as well as downstream outflows in minimising waste from end-of-life treatment.”

Annual report 2024A · The company itself

“In 2020, Europris committed to the Green Dot plastic pledge, undertaking to contribute to a more circular plastic economy. Goals are to increase the use of recycled plastic, avoid its unnecessary use, and design for recycling in packaging.”

Annual report 2024A · The company itself

“Repairable goods and spare parts In order to mitigate the negative impact linked to lack of spare parts, the group is exploring ways to extend product lifespans by introducing repairable goods and offering spare parts for a wider range of products. This is assumed to result in less broken products causing waste and resource consumption.”

Annual report 2024A · The company itself

“In order to mitigate the negative impact, Europris has over the past few years consistently worked and tracked progress towards targets to improve the sorting rate within own operations, aiming to achieve an overall sorting rate of 90 per cent by 2030.”

Annual report 2024A · The company itself

“The group has made this a key area of focus, seeing it as an opportunity to strengthen the brand and meet customer needs by making sustainable choices accessible to everyone.”

Annual report 2024A · The company itself

“Europris has as ambition to increase the share of sustainability-certified goods. Communicating this activity positively influences consumer choices and promotes sustainable consumption by providing information about sustainability-certified goods.”

Annual report 2024A · The company itself

“Impacts on the extent and condition of ecosystems Actual negative impact Production of area intensive goods or forestrybased products Being a retailer, the group sells products containing raw materials that are area intensive, which is one of the drivers to affect biodiversity loss through deforestation. Examples of products include wood, paper, cocoa, coffee beans, palm oil and soy.”

Annual report 2024A · The company itself

“These sourcing decisions carry the responsibility of considering the impact on biodiversity in order to minimise negative impact and reputational risk related to not complying with the upcoming EU Deforestation Regulation (EUDR).”

Annual report 2024A · The company itself

“In the second half of 2024, the group initiated a project to ensure compliance with the EU Deforestation Regulation (EUDR). The regulation was delayed by 12 months and will take effect in December 2025.”

Annual report 2024A · The company itself

“Sale of products with excessive packaging To ensure protection during transport and enhanced shelf appeal, products are sometimes packaged excessively. This practice protects the products, but at the same time it may contribute to environmental degradation by increasing waste generation.”

Annual report 2024A · The company itself

“As a member of Green Dot Norway, Europris meet the national legal requirements for waste by paying an environmental tax on all imported packaging which helps to finance Norway’s waste collection system.”

Annual report 2024A · The company itself

“Nudging consumers to less plastic bag consumption In line with the overall Norwegian national target to reduce plastic bags by 70 per cent from 2023 to 2025, Europris has taken several actions to support this target. A pilot programme has tested initiatives over a period of three months resulting in a national roll out in the second half of 2024.”

Annual report 2024A · The company itself

“The group sells products containing coffee, cocoa, wood, palm oil and soy which can be associated with deforestation and biodiversity loss. The fact that the group has this negative impact also constitutes a reputational risk linked to being perceived as selling products prone to deforestation.”

Annual report 2024A · The company itself

“In 2024, biological materials constituted 56.8 per cent of the 264,735 tonnes of materials sourced by the group.”

Annual report 2024A · The company itself

“Impacts on the extent and condition of ecosystems Actual negative impact Production of area intensive goods or forestrybased products Being a retailer, the group sells products containing raw materials that are area intensive, which is one of the drivers to affect biodiversity loss through deforestation. Examples of products include wood, paper, cocoa, coffee beans, palm oil and soy.”

Annual report 2024A · The company itself

“The material impact is connected to raw materials such as wood, paper, cocoa, coffee beans, palm oil and soy. This reflects a diverse range of product categories, including coffee, confectionery, snacks, candles and other items, some of which contain wood.”

Annual report 2024A · The company itself

“Customer expectations are expected to change as they become more aware of the climate impact of the retail industry, and so are the expectations of existing and potential employees. The group faces a risk of losing market shares if it does not adapt to these changes.”

Annual report 2024A · The company itself

“Lack of informed choices on sustainable products The group offers a broad assortment of products. If customers are not sufficiently informed about the sustainable choices of products, the ability to choose accordingly is weakened.”

Annual report 2024A · The company itself

“To ensure that the strategy and business model is resilient and address the material IROs, the group strives to provide safe quality products at affordable prices along with transparent product information for customers. With the ambition to offer affordable, sustainable products, the group acknowledges the inherent potential conflict in this strategic objective, as sustainable options are often associated with higher costs and prices.”

Annual report 2024A · The company itself

“As a retailer having a broad variety of discount products, the group has an obligation to drive responsible marketing, nudging consumers towards sustainable choices. An essential part of helping consumers in this direction is clear communication, which makes it easy to make the more sustainable choice.”

Annual report 2024A · The company itself

“Europris has acted to manage the information-related impact on consumers through its commitment to “the greenwashingposter”. This commitment positively impacts consumers by providing them with more accurate and transparent product information, promoting informed purchasing decisions.”

Annual report 2024A · The company itself

“The group has zero tolerance for recalls. A recall is an action to remove a product from the market due to a safety issue, defect or violation of regulation that can pose a risk to consumers.”

Annual report 2024A · The company itself

“Europris has reported according to the Norwegian Transparency act since 2022.”

Annual report 2024A · The company itself

“In 2024 the group had two recalls in segment Sweden The quality assurance department establishes stringent requirements and ensure that suppliers have the necessary expertise to comply with current laws and regulations.”

Annual report 2024A · The company itself

“Collaboration with NAV on internships, training and language practice Through collaboration and business relationships with NAV, Europris prioritises creating opportunities for individuals to gain skills, return to the workforce, and support local communities.This approach contributes to both individual development and organisational success, aligning with the group’s strategy.”

Annual report 2024A · The company itself

“Europris works with NAV to provide opportunities for individuals outside the labour market to gain work experience and re-enter the job force. This initiative is important, as it enables Europris to contribute to broader value creation by helping individuals gain valuable work experience and rejoin the work force.”

Annual report 2024A · The company itself

“Before an order is placed, goods are controlled at the production site to ensure they meet demands of international and national legislation. This includes third party documentation which is sent to the Norwegian quality assurance department for approval.”

Annual report 2024A · The company itself

“The Europris chain delivered a total sales growth of 4.2 per cent for the full year. There was one extra sales day.”

Annual report 2024A · The company itself

“(Amounts in NOK million) 9,878 9,467 % growth in total operating income 4.3% 5.0% 5,467 5,276 4,411 4,191 44.7% 44.3% Opex 2,379 2,222 24.1% 23.5% EBITDA 2,032 1,970 20.6% 20.8% 1,339 1,295 13.6% 13.7% EUROPRIS CHAIN KEY FIGURES Total chain sales 9,323 8,945 % growth in total chain sales 4.2% 4.2% % growth in like-for-like chain sales 3.5% 2.6% Total number of chain stores at end of period - Directly operated stores - Franchise stores Sales For the full year, sales for the segment totalled NOK 9,878 million, an increase of 4.3 per cent.”

Annual report 2024A · The company itself

“The group consists of the largest variety retail chain in Norway, Europris, the Swedish variety retailer ÖoB, and is the full or partial owner of the e-commerce companies the Lekekassen group and the Strikkemekka group. The Europris chain had 283 stores across Norway on 31 December 2024, of which 260 directly operated and 23 operated as franchise stores.”

Annual report 2024A · The company itself

“Number of employees (headcount) Male 2,144 Female 3,208 Other Not reported Total 5,352 Employees per country Country Number of employees (headcount) Norway 3,964 Sweden 1,388 The total number of employees includes all permanent, temporary and non-guaranteed hours employees within the group.”

Annual report 2024A · The company itself

“Declaration to the annual report Definitions of Alternative Performance Measures This is Europris Total employees 5,352 Norway 3,964 Sweden 1,388 EBIT 1,237 million A Nordic retail champion in the making Strong brand and loyal customer base Low prices and powerful marketing and campaign engine Proven category management model Expanding store network and e-commerce operation Customer club members ∼4,000,000 Customer transactions ∼58,000,000 12,750 million Europris is Norway’s largest discount variety retailer by sales, featuring 283 stores throughout the country where 262 are directly owned by the group and 21 operate as franchise stores.”

Annual report 2024A · The company itself

“In Norway, the Europris chain achieved sales growth of 4.2% for the full year with total sales of close to NOK 10 billion.”

Annual report 2024A · The company itself

“Number of employees (headcount) Male 2,144 Female 3,208 Other Not reported Total 5,352 Employees per country Country Number of employees (headcount) Norway 3,964 Sweden 1,388 The total number of employees includes all permanent, temporary and non-guaranteed hours employees within the group.”

Annual report 2024A · The company itself

“12.2 per cent of the biological material is sustainably sourced. This means the product is third-party certified according to a defined list of 18 sustainability-related certification schemes, such as FSC or Swan.”

Annual report 2024A · The company itself

“Signing of greenwashing poster Providing correct and relevant product information is a legal requirements according to the green claims directive, however when done right, it also presents an opportunity to the group.”

Annual report 2024A · The company itself

“Through a dedicated working group, including resources from sustainability, IT, operational procurement, finance, and quality assurance, Europris has launched a data solution designed to collect a wide range of new inputs for product data management. This will provide the sustainability-related insights needed to develop key metrics, set targets, and effectively track progress towards goals.”

Annual report 2024A · The company itself

“Furthermore, to address the impacts, the group has developed the following guidelines which are implemented in the sourcing strategy of products and packaging. This outlines the group targets to transitioning away from virgin resources, by increasing the use of recycled, renewable, resources: Guidelines for sustainable product sourcing • Work to increase the share of third-party certified products. • Work to ensure recycled or recyclable packaging. • Work to reduce the amount of packaging used in products and packaging. • Work to increase the share of recycled and renewable materials in the products.”

Annual report 2024A · The company itself

“In 2020, Europris committed to the Green Dot plastic pledge, undertaking to contribute to a more circular plastic economy. Goals are to increase the use of recycled plastic, avoid its unnecessary use, and design for recycling in packaging.”

Annual report 2024A · The company itself

“The number of bags sold decreased by 6 million from 2023 to 2024, representing a reduction of 67 per cent.This decline of 6 million bags corresponds to a reduction in plastic consumption of 120 tonnes.”

Annual report 2024A · The company itself

“Declaration to the annual report Definitions of Alternative Performance Measures This is Europris Total employees 5,352 Norway 3,964 Sweden 1,388 EBIT 1,237 million A Nordic retail champion in the making Strong brand and loyal customer base Low prices and powerful marketing and campaign engine Proven category management model Expanding store network and e-commerce operation Customer club members ∼4,000,000 Customer transactions ∼58,000,000 12,750 million Europris is Norway’s largest discount variety retailer by sales, featuring 283 stores throughout the country where 262 are directly owned by the group and 21 operate as franchise stores.”

Annual report 2024A · The company itself

“The group offers its customers a broad range of private-label brands and brand name merchandise across a wide range of product categories.”

Annual report 2024A · The company itself

“At Europris the customer service centre handles direct inquiries related to complaints about misleading marketing via email, phone, or written letters. Customer service is responsible for grouping information, channelling inquiries to the appropriate departments within the organisation, and tracking all inquiries and responses.”

Annual report 2024A · The company itself

“The group has a strategic plan for digitalisation, including omnichannel and e-commerce.”

Annual report 2024A · The company itself

“Sales in pure play companies amounted to NOK 831 million in 2024, up 0.9 per cent.”

Annual report 2024A · The company itself

“Equal treatment and opportunities for all Potential positive impact Employee training and skill development Through its own activities, the group offers training programmes aligned with its strategy, including courses aimed at enhancing employees' skills and career growth opportunities, which may directly contribute to both individual development and organisational success.”

Annual report 2024A · The company itself

“The group places a strong emphasis on skill development across all levels. Europris offers the Europris Academy, which provides digital courses and leadership training to enhance employees' competencies and career prospects.”

Annual report 2024A · The company itself

“Increased waste generation due to user error in waste management If not sorted correctly by the end customers, promoting sales and consumption of goods may lead to increased residual waste from discarded items and packaging.”

Annual report 2024A · The company itself

“The material impact is connected to raw materials such as wood, paper, cocoa, coffee beans, palm oil and soy. This reflects a diverse range of product categories, including coffee, confectionery, snacks, candles and other items, some of which contain wood.”

Annual report 2024A · The company itself

“The group has a strategic plan for digitalisation, including omnichannel and e-commerce.”

Annual report 2024A · The company itself

“Furthermore, solar photovoltaic systems were expanded at the head office and remote operational monitoring of energy systems were implemented in an increased number of stores. The energy efficiency activities outlined apply exclusively to Europris, however, the replacement of light bulbs with LEDs also extends to the Swedish segment.”

Annual report 2024A · The company itself

“Examples of in-store posters with information related to sustainability Actions to manage safe products There are risks related to illegal and potentially unsafe products being distributed and sold due to deviating control routines. In order to prevent, and mitigate material negative impacts related to safe products the following actions are in place: A dedicated quality assurance department with offices in Norway, Sweden and China ensures that products are safe, have sufficient quality according to specifications and have been checked for safe use and disposal.”

Annual report 2024A · The company itself

“High-quality sourcing and development of private label products are central to the group’s value proposition, and it benefits from its long-term joint sourcing partnership with Tokmanni of Finland.”

Annual report 2024A · The company itself

“Furthermore, solar photovoltaic systems were expanded at the head office and remote operational monitoring of energy systems were implemented in an increased number of stores. The energy efficiency activities outlined apply exclusively to Europris, however, the replacement of light bulbs with LEDs also extends to the Swedish segment.”

Annual report 2024A · The company itself

“Prevailing market conditions with high interest rates and high inflation are positive for concepts like Europris and ÖoB, with their broad and relevant product offering and attractive prices.”

Annual report 2024A · The company itself

“The economic outlook is becoming more attractive as inflation is coming down in both Sweden and Norway, and the average consumer is seeing improving real wages. Interest rates have already been lowered in Sweden, and the Norwegian central bank has signalled interest rate reduction during 2025.”

Annual report 2024A · The company itself

“These new rules pose a risk to the group through the resources required to trace and phase out prohibited products and adjust business practices/activities. In addition there might be an increase in the price of renewable and recycled goods in the short to medium term.”

Annual report 2024A · The company itself

“Inflationary pressures drove costs higher at the beginning of the year, although cost measures and strict controls have gradually reined in the cost escalation and protected our operational efficiency and leverage.”

Annual report 2024A · The company itself

“Operating expenses were under pressure from high wage growth and high inflation, but due to great attention to the cost base the group managed to deliver a lower organic cost increase than expected at the beginning of the year.”

Annual report 2024A · The company itself

“This reflected an increase from 257 to 260 directly operated stores and the overall impact of inflation and wage growth.”

Annual report 2024A · The company itself

“Many consumers continued to experience economic headwinds in 2024, where Europris demonstrated its adaptability and the resilience and relevance of its campaign-driven concept in this market environment. As our customers have become even more price conscious, our campaigns have been a key driver of growth, with particularly strong results for the products we have featured on the front pages of our marketing leaflets.”

Annual report 2024A · The company itself

“The relevance of the concepts has been evident in the sales mix, where customers purchased more promotional items, consumables and private labels.”

Annual report 2024A · The company itself

“Customers have become more price conscious and are buying more promotional items and consumables at the expense of higher-margin goods.”

Annual report 2024A · The company itself

“Sale of affordable goods The selling of lower-priced goods might lower the barrier to purchase new or additional items. As a result, consumers may replace products more frequently, which can lead to increased consumption.”

Annual report 2024A · The company itself

“Lack of high-quality, climate-related data on products and suppliers constitute a risk of not being able to meet new regulatory demands. Increased costs of goods sold, due to change of, or improvements at, suppliers might also follow new regulations.”

Annual report 2024A · The company itself

“These sourcing decisions carry the responsibility of considering the impact on biodiversity in order to minimise negative impact and reputational risk related to not complying with the upcoming EU Deforestation Regulation (EUDR).”

Annual report 2024A · The company itself

“In the second half of 2024, the group initiated a project to ensure compliance with the EU Deforestation Regulation (EUDR). The regulation was delayed by 12 months and will take effect in December 2025.”

Annual report 2024A · The company itself

“These new rules pose a risk to the group through the resources required to trace and phase out prohibited products and adjust business practices/activities. In addition there might be an increase in the price of renewable and recycled goods in the short to medium term.”

Annual report 2024A · The company itself

“The group consumes energy, particularly electricity in its stores and warehouses. There are indirect emissions of greenhouse gases related to the consumption of electricity and district heating.”

Annual report 2024A · The company itself

“Product groups containing electric goods are identified based on customs tariff codes. Emissions are calculated for all product groups where electric products constitute 50 per cent or more of purchasing cost.”

Annual report 2024A · The company itself

“While this business model has a cost-effective sourcing model, it also introduces risks related to human rights violations. This in turn could impact negatively on value chain workers' lives and expose the organisation to reputational and operational risks.”

Annual report 2024A · The company itself

“Prevention and protection of corruption and bribery As a retailer managing an extensive network of supplier relationships across diverse geographical and cultural contexts, the group is committed to upholding the highest standards of integrity and compliance with applicable regulations and international standards. Corporate culture is about how the group establishes, develops and promotes a strong culture of responsible business behaviour.”

Annual report 2024A · The company itself

“Prevailing market conditions with high interest rates and high inflation are positive for concepts like Europris and ÖoB, with their broad and relevant product offering and attractive prices.”

Annual report 2024A · The company itself

“The economic outlook is becoming more attractive as inflation is coming down in both Sweden and Norway, and the average consumer is seeing improving real wages. Interest rates have already been lowered in Sweden, and the Norwegian central bank has signalled interest rate reduction during 2025.”

Annual report 2024A · The company itself

“The local purchasing currencies NOK and SEK continued to depreciate against the main purchasing currencies USD and EUR, and costs for inbound freight from Asia were negatively impacted by surcharges due to the conflict in the Red Sea.”

Annual report 2024A · The company itself

“On the positive side, there were lower purchasing prices in local currency in Asia, and a somewhat higher share of sales from private labels.”

Annual report 2024A · The company itself

“The sale products containing environmental toxins may have significant impacts on consumers and end-users as potential exposure to environmental toxins can lead to a range of health issues, including chronic diseases and acute poisoning.”

Annual report 2024A · The company itself

“The transportation of goods by sea and road, from the area of production to the group's warehouses, stores and end users, causes emissions of greenhouse gases. This has a negative effect on the climate.”

Annual report 2024A · The company itself

“Sale of products that may be unsafe There is a risk related to illegal and potentially unsafe products being distributed due to deviating control routines.”

Annual report 2024A · The company itself

“The group did not identify any immediate or material potential negative or positive impacts for its workforce related to transitioning to greener and climate-neutral operations. However, the group’s ambitious short and long-term climate targets are likely to result in changes to how employees work across departments. In order to adapt the evolving business model and align on these goals, there will be a need for reskilling and upskilling.”

Annual report 2024A · The company itself

“The net working capital in 2024 was negatively impacted by a higher level and earlier shipments and arrivals of goods for the spring season, and a planned inventory build-up to improve the service level in the stores, while 2023 was positively affected by reduced inventory levels.”

Annual report 2024A · The company itself

“Use of risk minerals in electrical products The group sells electrical products containing minerals that are extracted in third-world countries and associated with a risk of human rights violations.”

Annual report 2024A · The company itself

“New store rollout. Lack of profitable new store locations which affects the group’s growth plans.”

Annual report 2024A · The company itself

“The local purchasing currencies NOK and SEK continued to depreciate against the main purchasing currencies USD and EUR, and costs for inbound freight from Asia were negatively impacted by surcharges due to the conflict in the Red Sea.”

Annual report 2024A · The company itself

“Message from the CEO A Nordic retail champion in the making The successful acquisition of ÖoB in Sweden marked a transformative milestone for Europris as we continued developing our position as a leading Nordic discount variety retailer. The strategic expansion into Sweden in 2024 enhances Europris’ footprint and unites two strong brands under a shared vision of delivering a broad range of affordable, high-quality products to our customers.”

Annual report 2024A · The company itself

“The ÖoB chain had 93 stores across Sweden at 31 December 2024, all directly operated.”

Annual report 2024A · The company itself

“(Amounts in NOK million) 2,873 - 1,971 - - 31.4% - Opex - 27.0% - EBITDA - 4.5% - (102) - (3.6%) - ÖoB CHAIN KEY FIGURES Total chain sales 2,868 - Total number of chain stores at end of period - Sales in the Europris ownership period (May- December) totalled NOK 2,873 million.”

Annual report 2024A · The company itself

“Approximately 30 per cent of the products purchased by Europris are sourced from Asia.”

Annual report 2024A · The company itself

“The sourcing office in China also plays a key role in ensuring that these requirements are reflected in the products.”

Annual report 2024A · The company itself

“Similarly, emissions are calculated for all product groups where fossil products constitute 50 percent or more of purchasing cost. This is typically barbecuing charcoal, propane, lighters and candles.”

Annual report 2024A · The company itself