LINK MOBILITY GROUP HOLDING ASA
Sector unknown·LINK · Oslo Børs·Fiscal year to 31/12/2024
Exposure profile
Derived from what the company itself writes. Empty directions mean the report doesn't mention themes of that type.
In their own words
Grouped by theme, from the management review in the annual report. A · The company itself is a verbatim quote, B · From the report is without a verified quote.
Europe
Geography
DriverPositive impact: strengthens
“First, there is significant growth potential in the increased adoption of digital messaging per capita across Europe. Notably, Europe (excluding the Nordics) trails behind the Nordics by 134% in messages per inhabitant, highlighting a substantial opportunity for growth as more enterprises in these markets see the benefit and adopt digital messaging to support their business.”
Annual report 2024A · The company itself
StrategyPositive impact: strengthens
“LINK’s strategy of maintaining a strong local presence in all our markets is a key differentiator from our peers. With local sales teams operating from close to 30 offices across Europe and with additional presence in Latin America, we serve enterprise clients and government customers in their native language, ensuring tailored support and deep market understanding.”
Annual report 2024A · The company itself
StrategyPositive impact: strengthens
“The most valuable GTM approach is LINK’s enterprise business model that presents a localized salesforce. LINK employs a team of approximately 90 sales professionals across local markets in Europe, ensuring exceptional service and value through direct presence, native-language support, and a deep understanding of long-term customer relationships.”
Annual report 2024A · The company itself
Geography
“LINK has more than 600 employees in 29 offices, across 18 countries in Europe with an additional presence in, Colombia and Mexico.”
Annual report 2024A · The company itself
Geography
“On May 28, 2024, LINK Mobility Spain SLU acquired the Portuguese company EZ4U. The acquisition expands LINK’s geographical reach in Europe to Portugal and offers numerous upselling opportunities through superior local customer success services in Portuguese.”
Annual report 2024A · The company itself
Geography
“On September 24, 2024, LINK Mobility Spain SLU acquired Net Real Solutions, headquartered in Castellon, Spain. This acquisition expands LINK’s geographical reach in Europe and unlocks opportunities in Latin America, where Net Real Solutions has a significant market share.”
Annual report 2024A · The company itself
Geography
“On October 30, 2024, LINK Mobility UK Limited acquired Reach- Data, headquartered in Doncaster, United Kingdom. This acquisition strengthens LINK’s foothold in the UK market.”
Annual report 2024A · The company itself
Artificial intelligence
Technology
StrategyPositive impact: strengthens
“A key priority for the company is to leverage new technology, and AI is becoming an integral part of enhancing the value we deliver to our clients. Our solutions, such as MyLINK Connect, can integrate with various AI platforms based on customer preferences, allowing for more tailored and automated communication.”
Annual report 2024A · The company itself
StrategyPositive impact: strengthens
“As we move into 2025, our mission is clear: • Empower businesses with intuitive platforms for customer interaction. • Drive growth through customer data, AI, automation, and omnichannel solutions. • Be the link between business and customer, helping brands engage and operate seamlessly across every channel with ease.”
Annual report 2024A · The company itself
Market
“Gross profit contribution from new contract wins within CPaaS grew by 78% from 2023 to 2024, and CPaaS contracts wins now account for nearly 40% of all new signed agreements.”
Annual report 2024A · The company itself
Market
“Another key growth area is Contact Center as a Service (CCaaS), where CPaaS solutions can drive significant efficiencies. Many businesses are looking to integrate AI-powered chatbots to automate customer interactions, reducing costs while improving response times and customer satisfaction.”
Annual report 2024A · The company itself
Chains out: this strengthens Data centres, strengthens Semiconductors and electronic components, strengthens Semiconductor industry
Retail
End markets
Market
“Mobile marketing, on the other hand, represents a smaller share of LINK’s revenue, accounting for around 20%. While digital messaging has long been a key tool for major retailers, the rise of richer messaging channels like RCS and WhatsApp ”offering higher engagement and click-through rates” is now driving increased adoption among smaller retailers across Europe.”
Annual report 2024A · The company itself
Market
“Retail and E-commerce Need Speed, Personalization, and 1:1 Engagement In retail and e-commerce, speed and accessibility are everything. Tighter margins and fierce competition are driving brands to move beyond traditional advertising, shifting towards direct, permission-based communication via SMS, RCS, Chat apps, email, and social media.”
Annual report 2024A · The company itself
Market
“Net Real Solutions, founded in 2001, specializes in SMS marketing, email marketing, and voice services, catering to sectors such as finance, retail, technology, and services, among others.”
Annual report 2024A · The company itself
Chains in: Consumer spending strengthens
Banks and insurance
End markets
Market
“Regulations are becoming stricter, and financial institutions face growing pressure to ensure secure, compliant, and transparent communications. From One-Time Passwords (OTPs) and Two-Factor Authentication (2FA) to automated alerts and educational messages.”
Annual report 2024A · The company itself
Market
“Net Real Solutions, founded in 2001, specializes in SMS marketing, email marketing, and voice services, catering to sectors such as finance, retail, technology, and services, among others.”
Annual report 2024A · The company itself
M&A and consolidation
Macro
StrategyPositive impact: strengthens
“Inorganic growth through M&A has historically been a key driver of LINK’s growth and market expansion and remains an integral part of our strategy. Acquisitions enable LINK to scale efficiently in existing and new geographies where strong synergy potential enhances our market position, operational capabilities, and financial results.”
Annual report 2024A · The company itself
StrategyPositive impact: strengthens
“As a leading player in the European A2P (Application to Person) messaging industry, LINK has leveraged strategic acquisitions to drive accretive growth.”
Annual report 2024A · The company itself
Shipping and logistics
End markets
Market
“A significant portion of LINK’s revenue—approximately 70% —derives from notification-based communication. These notifications play a crucial role in industries such as healthcare, utilities, and logistics, ensuring timely reminders, alerts, updates, and other mission-critical communications.”
Annual report 2024A · The company itself
Market
“For logistics companies, timely and automated communications are crucial. Real-time updates, proactive delivery notifications, and AI-driven customer support improve both operational efficiency and customer satisfaction.”
Annual report 2024A · The company itself
Chains in: Carbon tax and ETS prices weakens, Global trade volumes strengthens, Fuel strengthens
Utilities
End markets
InputNegative impact: weakens
“Cost is mainly related to prices set by Mobile Network Operators and OTT channels.”
Annual report 2024A · The company itself
Market
“A significant portion of LINK’s revenue—approximately 70% —derives from notification-based communication. These notifications play a crucial role in industries such as healthcare, utilities, and logistics, ensuring timely reminders, alerts, updates, and other mission-critical communications.”
Annual report 2024A · The company itself
Automation and robotics
Technology
StrategyPositive impact: strengthens
“As we move into 2025, our mission is clear: • Empower businesses with intuitive platforms for customer interaction. • Drive growth through customer data, AI, automation, and omnichannel solutions. • Be the link between business and customer, helping brands engage and operate seamlessly across every channel with ease.”
Annual report 2024A · The company itself
Digital payments and fintech
Technology
Market
“*Sustainability statement is a part of the report from the Board of Directors Annual Report 2024 | LINK in short 1000 2000 3000 4000 5000 6000 7000 8000 LINK in short 4,291 4,914 6,282 6,994 2021 2024202320222021 Revenue NOKm Adjusted EBITDA NOKm +17% +13% 7.0 billion 718 million margin of 10.3% LINK is a leading provider of mobile communications, specializing in CpaaS solutions and mobile messaging solutions.”
Annual report 2024A · The company itself
Digitalisation
Technology
StrategyPositive impact: strengthens
“As we move into 2025, our mission is clear: • Empower businesses with intuitive platforms for customer interaction. • Drive growth through customer data, AI, automation, and omnichannel solutions. • Be the link between business and customer, helping brands engage and operate seamlessly across every channel with ease.”
Annual report 2024A · The company itself
Chains in: Cybersecurity (products and services) strengthens, Public investment and infrastructure strengthens
Chains out: this strengthens IT consulting and public-sector IT
E-commerce
Technology
Market
“Retail and E-commerce Need Speed, Personalization, and 1:1 Engagement In retail and e-commerce, speed and accessibility are everything. Tighter margins and fierce competition are driving brands to move beyond traditional advertising, shifting towards direct, permission-based communication via SMS, RCS, Chat apps, email, and social media.”
Annual report 2024A · The company itself
Healthcare and hospitals
End markets
Market
“A significant portion of LINK’s revenue—approximately 70% —derives from notification-based communication. These notifications play a crucial role in industries such as healthcare, utilities, and logistics, ensuring timely reminders, alerts, updates, and other mission-critical communications.”
Annual report 2024A · The company itself
Chains in: Ageing population strengthens, GLP-1 and obesity treatment mixed effect
Industrial manufacturing
End markets
Market
“In the tech sector, customers expect easy access to information and seamless integrations - transparent, reliable, and automated communications, reinforcing trust while simplifying complex processes.”
Annual report 2024A · The company itself
SMEs
End markets
Market
“LINK’s third GTM approach involves Self-Sign Up (SSU) portals that operate under strong local brands in several markets. These portals are central to LINK’s business model, particularly for serving highmargin small and medium-sized enterprise (SME) customers.”
Annual report 2024A · The company itself
Subscription models
Technology
StrategyPositive impact: strengthens
“Revenue by use case Customer service LINK’s recurring and growing business model LINK’s business model is inherently recurring, as most customers require ongoing communication solutions to interact with end-users. Once engaged in LINK’s services, customers recognize the value of seamless and timely communications, contributing to consistently low churn rates.”
Annual report 2024A · The company itself
Telecoms and 5G
Technology
Market
“*Sustainability statement is a part of the report from the Board of Directors Annual Report 2024 | LINK in short 1000 2000 3000 4000 5000 6000 7000 8000 LINK in short 4,291 4,914 6,282 6,994 2021 2024202320222021 Revenue NOKm Adjusted EBITDA NOKm +17% +13% 7.0 billion 718 million margin of 10.3% LINK is a leading provider of mobile communications, specializing in CpaaS solutions and mobile messaging solutions.”
Annual report 2024A · The company itself
Consumer spending
Macro
DriverPositive impact: strengthens
“First, there is significant growth potential in the increased adoption of digital messaging per capita across Europe. Notably, Europe (excluding the Nordics) trails behind the Nordics by 134% in messages per inhabitant, highlighting a substantial opportunity for growth as more enterprises in these markets see the benefit and adopt digital messaging to support their business.”
Annual report 2024A · The company itself
DriverPositive impact: strengthens
“While digital messaging has long been a key tool for major retailers, the rise of richer messaging channels like RCS and WhatsApp ”offering higher engagement and click-through rates” is now driving increased adoption among smaller retailers across Europe.”
Annual report 2024A · The company itself
DriverPositive impact: strengthens
“The A2P SMS market grows in high single digits annually as adoption increases throughout markets and industries. LINK operates in a market with one-way mass communication through A2P SMS transitioning to conversational communication on multi-channel CPaaS solutions.”
Annual report 2024A · The company itself
DriverPositive impact: strengthens
“The evolution of SMS to RCS and the addition of new OTT channels like WhatsApp and Viber enables brands to communicate with their customers in their preferred format. These new channel technologies offer vast value creation opportunities and the market growth for CPaaS is thus expected to be higher when adoption of advanced solutions reach critical mass.”
Annual report 2024A · The company itself
Chains in: Inflation weakens
Chains out: this strengthens Retail, strengthens Hospitality and leisure, strengthens Premium consumers, strengthens Grocery retail and private label
Business cycle and GDP growth
Macro
DriverNegative impact: weakens
“LINK’s revenue, costs and profits are subject to the risk of changes in customer requirements, changes in technology, competitor products and market expectations, and ability to adapt to market changes resulting from technology, climate or other factors. Certain simple use cases like One-Time Passwords (OTP) or Two-Factor Authentications (2FA), wholesale SMS trading and basic mobile payment services are exposed to margin pressure, and therefore particularly vulnerable.”
Annual report 2024A · The company itself
DriverPositive impact: strengthens
“The A2P SMS market grows in high single digits annually as adoption increases throughout markets and industries. LINK operates in a market with one-way mass communication through A2P SMS transitioning to conversational communication on multi-channel CPaaS solutions.”
Annual report 2024A · The company itself
Chains out: this strengthens Global trade volumes, strengthens Construction
Inflation
Macro
DriverNegative impact: weakens
“LINK’s revenue, costs and profits are subject to the risk of changes in customer requirements, changes in technology, competitor products and market expectations, and ability to adapt to market changes resulting from technology, climate or other factors. Certain simple use cases like One-Time Passwords (OTP) or Two-Factor Authentications (2FA), wholesale SMS trading and basic mobile payment services are exposed to margin pressure, and therefore particularly vulnerable.”
Annual report 2024A · The company itself
Chains out: this weakens Consumer spending, strengthens Interest rates
Interest rates
Macro
DriverNegative impact: weakens
“In October 2024, LINK refinanced parts of its outstanding LINK01 bond and changed the maturity profile of its debt to EUR 171 million LINK01 maturing in December 2025 and EUR 125 million LINK02 maturing October 2029.”
Annual report 2024A · The company itself
Chains in: Public debt and fiscal policy strengthens, Inflation strengthens
Chains out: this weakens Construction, weakens Real estate, weakens Wind power, weakens Housing market, weakens Office and commercial property, weakens Residential rental, weakens Residential construction
Latin America
Geography
Geography
“On September 24, 2024, LINK Mobility Spain SLU acquired Net Real Solutions, headquartered in Castellon, Spain. This acquisition expands LINK’s geographical reach in Europe and unlocks opportunities in Latin America, where Net Real Solutions has a significant market share.”
Annual report 2024A · The company itself
Competitors mentioned in the report
No named competitors in the report.
Financial figures
| Revenue latest fiscal year | 6.99 bn NOK |
| Revenue growth vs. the year before, same method | 11.3 % |
| EBITDA reported by the company | 0.6 bn NOK |
| Net debt debt incl. leasing minus cash | 1.03 bn NOK |
| Diluted EPS per share | 0.83 NOK |
Source: annual report (ESEF) A. See the report
Criteria
| Profit | ✓ |
| Growing | ✓ |
| Healthy balance sheet | ✓ |
Only the criteria that can be computed from financial statements on this page. The remaining criteria (such as price and dividend) need a share price and are in the analysis.
Figures are in the report's currency (NOK), not converted to DKK. Quotes are shown as the company's own words in the report's original language.