STRONGPOINT ASA
Sector unknown·STRO · Oslo Børs·Fiscal year to 31/12/2024
Exposure profile
Derived from what the company itself writes. Empty directions mean the report doesn't mention themes of that type.
In their own words
Grouped by theme, from the management review in the annual report. A · The company itself is a verbatim quote, B · From the report is without a verified quote.
Retail
End markets
DriverPositive impact: strengthens
“Unlike the retail market in general, grocery retail is non-cyclical and highly resilient.”
Annual report 2024A · The company itself
DriverNegative impact: weakens
“Competition from discounters, who have largely avoided online grocery, continues to intensify.”
Annual report 2024A · The company itself
DriverNegative impact: weakens
“At the same time, retailers are intensifying efforts to drive operational efficiencies to protect shrinking margins.”
Annual report 2024A · The company itself
DriverNegative impact: weakens
“Margin pressure and cost efficiency will remain top priorities for grocery retailers in Norway and Sweden.”
Annual report 2024A · The company itself
DriverNegative impact: weakens
“With rising costs and increasing theft, UK grocery retailers are seeking solutions to reduce labor costs, increase productivity, and minimize shrink without compromising the customer experience. StrongPoint offers a range of innovative technologies to address these challenges.”
Annual report 2024A · The company itself
DriverPositive impact: strengthens
“Retailers are strengthening omnichannel strategies, seamlessly integrating online and in-store shopping to offer greater flexibility.”
Annual report 2024A · The company itself
StrategyPositive impact: strengthens
“First, as an Independent Software Vendor’, StrongPoint’s Order Picking solution will be integrated into VusionGroup’s Retail IoT Cloud platform, allowing us to expand into new markets worldwide through co-selling opportunities. Second, as a ‘Value Added Reseller’ in our nine geographic markets, StrongPoint will sell, install, service, and support VusionGroup’s full range of solutions, including electronic shelf labels.”
Annual report 2024A · The company itself
StrategyPositive impact: strengthens
“Through this partnership, VusionGroup will integrate StrongPoint’s end-to-end e-commerce platform into its advanced Retail IoT Cloud platform, making it available to retailers internationally. VusionGroup serves over 350 retailers in more than 60 countries through 25 offices worldwide, including partnerships with leading retailers such as Walmart, Carrefour, Edeka, and MediaMarkt-Saturn.”
Annual report 2024A · The company itself
Market
“StrongPoint is a retail technology company that provides solutions and services to make stores smarter, enhance the shopping experience, and improve the efficiency of online grocery shopping.”
Annual report 2024A · The company itself
Market
“Electronic shelf labels (ESLs) greatly enhance in-store efficiency by automating price updates, eliminating manual labor, and freeing up staff for other tasks. Real-time, accurate pricing reduces discrepancies and improves customer satisfaction.”
Annual report 2024A · The company itself
Market
“StrongPoint’s CashGuard solutions streamline in-store cash handling, reduce costs, and enhance security for retailers. Manual cash management can lead to errors, shrinkage, theft, and slower transactions, while automation secures cash and improves efficiency.”
Annual report 2024A · The company itself
Market
“StrongPoint’s Self-Checkout solutions improve the customer experience and help reduce costs.”
Annual report 2024A · The company itself
Market
“Shop fitting involves equipping retail and service shops with necessary equipment, fixtures, and fittings. StrongPoint ALS has specialised in this service and provides modifications and enhancements within the physical retail space, addressing both interior layouts and the external surroundings of stores.”
Annual report 2024A · The company itself
Market
“StrongPoint implements, personalises, and maintains an enterprise resource management solution that includes the company’s trading processes from customer service units to the central office.”
Annual report 2024A · The company itself
Market
“For 39 years, we have worked closely with grocery retailers, understanding their challenges and delivering innovative technology solutions to help them operate more efficiently and enhance customer experiences.”
Annual report 2024A · The company itself
Market
“StrongPoint primarily serves the grocery retail market.”
Annual report 2024A · The company itself
Market
“StrongPoint serves the retail industry. The company produces a wide range of services to different lines of businesses, including food and beverage, beauty and health, sports and the manufacturing industry.”
Annual report 2024A · The company itself
Chains in: Consumer spending strengthens
Europe
Geography
DriverPositive impact: strengthens
“The UK, European, and North American online grocery markets in 2024 have shown steady growth. While France, the Netherlands, and Scandinavia report higher online grocery penetration, Germany, Spain, and Italy remain at lower levels in Europe.”
Annual report 2024A · The company itself
DriverNegative impact: weakens
“In 2024, UK retailers have faced a variety of challenges that lead to reduced spending across the shopfitting industry, particularly in the grocery vertical. The year proved to be demanding as economic uncertainties and continued margin pressures lead to a tightening of retailers discretionary spend on store enhancements and a significant reduction in the development of new space and formats.”
Annual report 2024A · The company itself
DriverNegative impact: weakens
“The stable economic situation and normalized inflation in Lithuania and Latvia present challenges for retailers striving to remain profitable and efficient. In contrast, Estonia faces a more complex market situation, with increased VAT further reducing consumer purchasing power.”
Annual report 2024A · The company itself
DriverPositive impact: strengthens
“Consumption has nearly returned to prepandemic levels, growing by 1.3 percent.”
Annual report 2024A · The company itself
DriverNegative impact: weakens
“There are two prevalent trends coming out of 2024 that are impacting grocers in the United Kingdom and will continue through 2025, rising costs and soaring rates of theft. The rising cost of living in the United Kingdom looks set to continue into 2025, perpetuated by increases in National Insurance payments and a rise in National Minimum Wage which will be in effect from April.”
Annual report 2024A · The company itself
Market
“StrongPoint was selected by the UK’s second largest grocery retailer Sainsbury’s to supply order picking technology for online grocery orders fulfilled manually in store.”
Annual report 2024A · The company itself
Geography
“This partnership reinforces our commitment to strengthening our presence in the UK, a market where we are still in the very early stages of building the same depth as we have in Norway, Sweden, and the Baltics, where our top ten customers on average utilize between four and five of our solutions.”
Annual report 2024A · The company itself
Geography
“StrongPoint’s supply chain starts with the sourcing of materials and extends to the distribution of StrongPoint’s products mainly to customers throughout Europe. StrongPoint’s key markets are Norway, Sweden, the Baltics, Spain, UK, South-Africa, Italy and the USA.”
Annual report 2024A · The company itself
Labour and wages
Raw materials and inputs
DriverNegative impact: weakens
“This year, our Employer Net Promoter Score reached 30, seven points higher than the average for similar technology companies, an encouraging sign of the strong culture we are building. Attracting and retaining top talent remains a priority.”
Annual report 2024A · The company itself
DriverNegative impact: weakens
“Rising utility costs, increased theft, higher labor expenses, and intense price competition are forcing retailers to improve in-store productivity. Theft, in particular, is becoming a major concern, directly impacting retailers’ bottom lines and making it an issue they can no longer ignore.”
Annual report 2024A · The company itself
DriverNegative impact: weakens
“The grocery sector faces persistent challenges, including high absenteeism rates and low productivity. Retailers are finding it increasingly difficult to recruit skilled labor in an industry that requires greater investment to retain talent and enhance efficiency.”
Annual report 2024A · The company itself
DriverNegative impact: weakens
“There are two prevalent trends coming out of 2024 that are impacting grocers in the United Kingdom and will continue through 2025, rising costs and soaring rates of theft. The rising cost of living in the United Kingdom looks set to continue into 2025, perpetuated by increases in National Insurance payments and a rise in National Minimum Wage which will be in effect from April.”
Annual report 2024A · The company itself
InputNegative impact: weakens
“Rising operational costs, including energy prices and labor wages, are putting pressure on profitability.”
Annual report 2024A · The company itself
InputNegative impact: weakens
“As an employer, owner and purchaser, an important way to respect human rights is to secure decent working conditions in our organization, in minority-owned companies and with our suppliers.”
Annual report 2024A · The company itself
Market
“Electronic shelf labels (ESLs) greatly enhance in-store efficiency by automating price updates, eliminating manual labor, and freeing up staff for other tasks. Real-time, accurate pricing reduces discrepancies and improves customer satisfaction.”
Annual report 2024A · The company itself
E-commerce
Technology
DriverPositive impact: strengthens
“Online grocery sales, though still a small portion of total grocery sales, are expected to be the fastestgrowing channel in the coming years, particularly as purchasing power recovers.”
Annual report 2024A · The company itself
DriverPositive impact: strengthens
“Online grocery shopping will be the fastest-growing channel in most markets, increasing the need for automation, order picking, and last-mile solutions.”
Annual report 2024A · The company itself
DriverPositive impact: strengthens
“E-commerce and grocery delivery are expanding.”
Annual report 2024A · The company itself
DriverPositive impact: strengthens
“Retailers are strengthening omnichannel strategies, seamlessly integrating online and in-store shopping to offer greater flexibility.”
Annual report 2024A · The company itself
DriverPositive impact: strengthens
“The demand for faster order fulfillment is rising, expanding beyond same-day delivery to near-instant solutions in urban markets. This has accelerated the adoption of micro-fulfillment centers, optimized last-mile logistics, and store-level solutions like click & collect and home delivery.”
Annual report 2024A · The company itself
Market
“StrongPoint is a retail technology company that provides solutions and services to make stores smarter, enhance the shopping experience, and improve the efficiency of online grocery shopping.”
Annual report 2024A · The company itself
Market
“Recurring revenue grew by 15% over the course of the year (rolling 12 months), mainly driven by the increasing adoption of our e-commerce solutions.”
Annual report 2024A · The company itself
Market
“The first half of the year marked a significant milestone with our breakthrough in the UK, with Sainsbury’s selecting and rolling out our Order Picking solution for their e-commerce orders.”
Annual report 2024A · The company itself
Market
“StrongPoint’s Order Picking Solution is designed to maximize efficiency and accuracy in grocery e-commerce fulfillment. Our market-leading technology enables faster, more accurate picking processes, significantly reducing labor costs while improving order accuracy.”
Annual report 2024A · The company itself
Market
“StrongPoint’s Grocery Lockers Solution provides a convenient and cost-effective way for customers to pick up online orders while reducing last-mile delivery costs. By automating the collection process and turning stores into distribution points, retailers can streamline operations and enhance convenience.”
Annual report 2024A · The company itself
Automation and robotics
Technology
DriverPositive impact: strengthens
“The digitalization of retail will continue to advance, with increased adoption of technologies such as AI, computer vision, robotics, automation, and retail media.”
Annual report 2024A · The company itself
DriverPositive impact: strengthens
“Online grocery shopping will be the fastest-growing channel in most markets, increasing the need for automation, order picking, and last-mile solutions.”
Annual report 2024A · The company itself
DriverPositive impact: strengthens
“Innovations that simplify customer journeys across multiple channels will also create new opportunities, with unmanned stores, vending machines, lockers, AI-powered self-checkouts, and smart scales emerging as relevant solutions.”
Annual report 2024A · The company itself
DriverPositive impact: strengthens
“Retailers are increasingly adopting automation and artificial intelligence to enhance efficiency and improve the customer experience through technologies such as electronic shelf labels, autonomous mobile robots, and AI-driven analytics.”
Annual report 2024A · The company itself
DriverNegative impact: weakens
“At the same time, persistent inflation and economic pressures are driving a sharper focus on cost efficiency, prompting investments in automation, workforce optimization, and data-driven decision-making.”
Annual report 2024A · The company itself
DriverPositive impact: strengthens
“The demand for faster order fulfillment is rising, expanding beyond same-day delivery to near-instant solutions in urban markets. This has accelerated the adoption of micro-fulfillment centers, optimized last-mile logistics, and store-level solutions like click & collect and home delivery.”
Annual report 2024A · The company itself
Market
“StrongPoint’s Order Picking Solution is designed to maximize efficiency and accuracy in grocery e-commerce fulfillment. Our market-leading technology enables faster, more accurate picking processes, significantly reducing labor costs while improving order accuracy.”
Annual report 2024A · The company itself
Market
“StrongPoint has also delivered the world’s first multi-temperature AutoStore grid with frozen food capabilities, enabling efficient storage and processing of frozen, chilled, and ambient products within a compact, automated system.”
Annual report 2024A · The company itself
Beer and beverages
End markets
Market
“StrongPoint serves the retail industry. The company produces a wide range of services to different lines of businesses, including food and beverage, beauty and health, sports and the manufacturing industry.”
Annual report 2024A · The company itself
Chains in: Grain and agricultural commodities strengthens, Consumer preference shifts mixed effect, Packaging weakens
Consumer spending
Macro
DriverNegative impact: weakens
“The decline is visible in the product sales across most of our product segments, as well as in the shop fitting segment in the UK.”
Annual report 2024A · The company itself
DriverNegative impact: weakens
“Customer retention is also a growing concern, as fluctuating consumer loyalty requires grocers to continuously enhance their digital offerings.”
Annual report 2024A · The company itself
DriverNegative impact: weakens
“Rising utility costs, increased theft, higher labor expenses, and intense price competition are forcing retailers to improve in-store productivity. Theft, in particular, is becoming a major concern, directly impacting retailers’ bottom lines and making it an issue they can no longer ignore.”
Annual report 2024A · The company itself
DriverNegative impact: weakens
“There are two prevalent trends coming out of 2024 that are impacting grocers in the United Kingdom and will continue through 2025, rising costs and soaring rates of theft.”
Annual report 2024A · The company itself
Chains in: Inflation weakens
Chains out: this strengthens Retail, strengthens Hospitality and leisure, strengthens Premium consumers, strengthens Grocery retail and private label
Inflation
Macro
DriverNegative impact: weakens
“There are two prevalent trends coming out of 2024 that are impacting grocers in the United Kingdom and will continue through 2025, rising costs and soaring rates of theft. The rising cost of living in the United Kingdom looks set to continue into 2025, perpetuated by increases in National Insurance payments and a rise in National Minimum Wage which will be in effect from April.”
Annual report 2024A · The company itself
DriverNegative impact: weakens
“At the same time, persistent inflation and economic pressures are driving a sharper focus on cost efficiency, prompting investments in automation, workforce optimization, and data-driven decision-making.”
Annual report 2024A · The company itself
DriverNegative impact: weakens
“In 2024, however, the continued increase in inflation and interest rates put additional pressure on the market condition, resulting in lower customer spending.”
Annual report 2024A · The company itself
InputNegative impact: weakens
“Rising operational costs, including energy prices and labor wages, are putting pressure on profitability.”
Annual report 2024A · The company itself
Chains out: this weakens Consumer spending, strengthens Interest rates
Electricity
Raw materials and inputs
DriverNegative impact: weakens
“Rising utility costs, increased theft, higher labor expenses, and intense price competition are forcing retailers to improve in-store productivity. Theft, in particular, is becoming a major concern, directly impacting retailers’ bottom lines and making it an issue they can no longer ignore.”
Annual report 2024A · The company itself
InputNegative impact: weakens
“Rising operational costs, including energy prices and labor wages, are putting pressure on profitability.”
Annual report 2024A · The company itself
Chains in: Data centres strengthens, Electrification strengthens
Chains out: this strengthens Power grid expansion
Interest rates
Macro
DriverNegative impact: weakens
“The weak performance in 2024 is primarily due to the challenging macro environment which began to deteriorate in the second half of 2023. Higher interest rates and weakening currencies in the Nordics required retailers to meet higher return targets for their investments while also facing rising costs for new products. Understandably, this resulted in delayed and reduced new product investments by our customers.”
Annual report 2024A · The company itself
DriverNegative impact: weakens
“In 2024, however, the continued increase in inflation and interest rates put additional pressure on the market condition, resulting in lower customer spending.”
Annual report 2024A · The company itself
Chains in: Public debt and fiscal policy strengthens, Inflation strengthens
Chains out: this weakens Construction, weakens Real estate, weakens Wind power, weakens Housing market, weakens Office and commercial property, weakens Residential rental, weakens Residential construction
Business cycle and GDP growth
Macro
DriverNegative impact: weakens
“The weak performance in 2024 is primarily due to the challenging macro environment which began to deteriorate in the second half of 2023. Higher interest rates and weakening currencies in the Nordics required retailers to meet higher return targets for their investments while also facing rising costs for new products. Understandably, this resulted in delayed and reduced new product investments by our customers.”
Annual report 2024A · The company itself
Chains out: this strengthens Global trade volumes, strengthens Construction
China
Geography
InputNegative impact: weakens
“StrongPoint has identified the key risk of human rights breaches to be related to having third-party suppliers in China. StrongPoint has during 2024 reduced our exposure as importer of goods from China.”
Annual report 2024A · The company itself
Other currencies
Macro
DriverNegative impact: weakens
“The weak performance in 2024 is primarily due to the challenging macro environment which began to deteriorate in the second half of 2023. Higher interest rates and weakening currencies in the Nordics required retailers to meet higher return targets for their investments while also facing rising costs for new products. Understandably, this resulted in delayed and reduced new product investments by our customers.”
Annual report 2024A · The company itself
Artificial intelligence
Technology
DriverPositive impact: strengthens
“The digitalization of retail will continue to advance, with increased adoption of technologies such as AI, computer vision, robotics, automation, and retail media.”
Annual report 2024A · The company itself
DriverPositive impact: strengthens
“Innovations that simplify customer journeys across multiple channels will also create new opportunities, with unmanned stores, vending machines, lockers, AI-powered self-checkouts, and smart scales emerging as relevant solutions.”
Annual report 2024A · The company itself
DriverPositive impact: strengthens
“Retailers are increasingly adopting automation and artificial intelligence to enhance efficiency and improve the customer experience through technologies such as electronic shelf labels, autonomous mobile robots, and AI-driven analytics.”
Annual report 2024A · The company itself
Chains out: this strengthens Data centres, strengthens Semiconductors and electronic components, strengthens Semiconductor industry
Nordics
Geography
DriverPositive impact: strengthens
“In Norway, the economic growth rebounded last year and has now returned to normal levels. Unemployment has remained stable at a low level since last summer, and further growth is expected. Wage growth in outpacing inflation, leading to a sharp improvement in purchasing power, while anticipated interest rate cuts will provide additional support for consumption.”
Annual report 2024A · The company itself
DriverMixed impact: mixed
“2024, with minimal GDP growth, rising unemployment, and continued pressure on household purchasing power. Despite these challenges, the grocery retail sector recovered and returned to volume growth during the year.”
Annual report 2024A · The company itself
Geography
“The business segment Scandinavia currently consists of the operating business units in Norway and Sweden. The revenue also includes some deliveries to other parts of the Nordics like Denmark and Iceland.”
Annual report 2024A · The company itself
United States
Geography
DriverPositive impact: strengthens
“The UK, European, and North American online grocery markets in 2024 have shown steady growth. While France, the Netherlands, and Scandinavia report higher online grocery penetration, Germany, Spain, and Italy remain at lower levels in Europe.”
Annual report 2024A · The company itself
Geography
“StrongPoint’s key markets are Norway, Sweden, the Baltics, Spain, UK, South-Africa, Italy and the USA.”
Annual report 2024A · The company itself
Chains in: USD vs DKK/EUR mixed effect
Currency exposure
Macro
DriverNegative impact: weakens
“The Group’s operations are exposed to currency risk, and in 2024 this had a negative impact on the Scandinavian operations.”
Annual report 2024A · The company itself
EU climate and energy policy
Regulation
DriverPositive impact: strengthens
“The need for technological solutions that lower the company’s own as well as its stakeholders’ environmental footprint represent a business opportunity for StrongPoint but also a challenge. The company’s ambition is to reduce direct and indirect negative influences of its business activities on the external environment and continuously seek new ways to minimise negative environmental impact.”
Annual report 2024A · The company itself
Chains out: this strengthens Circular economy and recycling, strengthens Energy efficiency
Global trade volumes
Macro
DriverNegative impact: weakens
“Moreover, global component shortages, supply chain delays, pandemic restrictions and other international macro instabilities may impact the Group’s financial performance.”
Annual report 2024A · The company itself
Chains in: Tariffs and trade policy weakens, Geopolitical uncertainty weakens, Business cycle and GDP growth strengthens
Chains out: this strengthens Shipping and logistics
Semiconductors and electronic components
Raw materials and inputs
InputNegative impact: weakens
“Moreover, global component shortages, supply chain delays, pandemic restrictions and other international macro instabilities may impact the Group’s financial performance.”
Annual report 2024A · The company itself
Chains in: Artificial intelligence strengthens
Shipping and logistics
End markets
DriverNegative impact: weakens
“Supply chain resilience remains a priority, as retailers seek to manage rising logistics costs, mitigate disruptions, and maintain steady inventory levels. By leveraging diversified sourcing, real-time visibility tools, and predictive analytics, they can better navigate market fluctuations.”
Annual report 2024A · The company itself
Chains in: Carbon tax and ETS prices weakens, Global trade volumes strengthens, Fuel strengthens
Utilities
End markets
DriverPositive impact: strengthens
“We anticipate a growing market opportunity related to our energy efficient temperature-controlled warehouse and locker solutions with higher energy prices and higher temperatures.”
Annual report 2024A · The company itself
Climate change and extreme weather
Macro
DriverNegative impact: weakens
“Examples of heat waves in Spain that already impacts on the productivity.”
Annual report 2024A · The company itself
Chains out: this weakens Agriculture and food production
Competitors mentioned in the report
No named competitors in the report.
Financial figures
| Revenue latest fiscal year | 1.31 bn NOK |
| Revenue growth vs. the year before, same method | -2.5 % |
| EBITDA reported by the company | 0 bn NOK |
| Net debt debt incl. leasing minus cash | 0.14 bn NOK |
| Diluted EPS per share | -0.66 NOK |
Source: annual report (ESEF) A. See the report
Criteria
| Profit | ✗ |
| Growing | ✗ |
| Healthy balance sheet | ✗ |
Only the criteria that can be computed from financial statements on this page. The remaining criteria (such as price and dividend) need a share price and are in the analysis.
Figures are in the report's currency (NOK), not converted to DKK. Quotes are shown as the company's own words in the report's original language.